Levi Strauss CEO: Stop Washing Your Jeans

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Levi Strauss CEO: Stop Washing Your Jeans

Speaking at a sustainability conference Tuesday, Levi Strauss CEO Chip Bergh told consumers that washing jeans is an unnecessary process that wastes water, and instead recommended placing jeans in the freezer to kill germs. What do you think?

  • “Yeah, that all sounds way easier.”

    Scott Metzstein
    Prosecuting Attorney
  • “Good! There’s nothing quite like pulling a fresh pair of jeans right from the freezer.”

    Will Hauldren
  • “That’s all right. I’m okay wasting the water.”

    Kristen Wennerholm
    Education Consultant