Smokey The Bear Gets Millennial Makeover For 70th Anniversary

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Smokey The Bear Gets Millennial Makeover For 70th Anniversary

In honor of the firefighting mascot’s 70th anniversary this week, advertisers gave Smokey the Bear a makeover to appeal to the millennial generation, which included giving him Facebook, Twitter, and Instagram accounts. What do you think?

  • “He looks great, but to be honest, I’m still going to burn stuff.”

    Jennifer Naiman
    Gift Wrapping Associate
  • “I’m glad they recognize that millennials’ approach to not setting forest fires is totally different from their parents’ generation.”

    Marcus DeWitt
    Unemployed
  • “That’s a good start, but if Smokey really wants to stop me from starting fires, he’s going to need to follow me back.”

    Cameron Bryant
    Beach Patroller
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