Study: 80 Percent Of Super Bowl Ads Don't Boost Sales

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Area Dad Thinks Refs Should Just Let Them Play Football

DOYLESTOWN, PA—Facetiously questioning how the game had suddenly become a non-contact sport, local father Aaron Harper confirmed his belief Thursday that referees officiating a Thanksgiving game between the Philadelphia Eagles and Detroit Lions should just let them play football out there.
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    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:


Study: 80 Percent Of Super Bowl Ads Don't Boost Sales

A new study by advertising research firm Communicus found that 4 in 5 commercials that air during the Super Bowl don't increase sales of the product, an outcome researchers attribute in part to advertisers focusing more on telling a story than promoting a brand. What do you think?

  • “Thank goodness all other television ads are still super effective.”

    Jodie Campbell
    SAT Proctor
  • "I know, it's like what is this guy driving a Mercedes with Kate Upton trying to even say?"

    Richard Schlegel
    Hot Press Operator
  • “Since when did commercials become all about selling things?”

    Alex Candelaria
    Claims Adjuster