adBlockCheck

450,000 Unsold Earth Day Issues Of Time Trucked To Landfill

Top Headlines

Recent News

NASA Discovers Distant Planet Located Outside Funding Capabilities

WASHINGTON—Noting that the celestial body lies within the habitable zone of its parent star and could potentially harbor liquid water, NASA officials announced at a press conference Thursday they have discovered an Earth-like planet located outside their funding capabilities.

A Primer On Everyday Sexism

Though opportunities for women have increased considerably over the past century, insidious everyday sexism continues to inform the female experience. Here are some commonly asked questions about this pervasive form of discrimination

Diehard Trump Voters Confirm Rest Of Nation Should Stop Wasting Time Trying To Reach Them

‘If Anything Could Change Our Minds, It Would’ve Happened By Now,’ Say Candidate’s Supporters

WASHINGTON—Saying it should be very clear by now that absolutely nothing can change their position on the matter, steadfast supporters of Republican presidential nominee Donald Trump told the rest of the nation Wednesday that it really shouldn’t bother trying to persuade them not to vote for him.

Mom Learns About New Vegetable

MERRILVILLE, IN—Excitedly sharing the news with her husband and two teenage children, local mother Karen Tyson, 49, learned about a new vegetable Wednesday, sources confirmed.

Tim Kaine Found Riding Conveyor Belt During Factory Campaign Stop

AIKEN, SC—Noting that he disappeared for over an hour during a campaign stop meet-and-greet with workers at a Bridgestone tire manufacturing plant, sources confirmed Tuesday that Democratic vice presidential candidate Tim Kaine was finally discovered riding on one of the factory’s conveyor belts.

Why Don’t People Like Hillary Clinton?

Although she’s secured the Democratic presidential nomination, many voters across all demographics are still hesitant to vote for Hillary Clinton. The Onion breaks down the reasons Clinton is having a hard time luring reluctant voters.

Cover Letter Specifically Tailored To Company Even Sadder Than Generic Ones

BEDMINSTER, NJ—Wincing noticeably as they read the applicant’s claim that he has “always wanted to work for the leading midsize pharmaceutical advertising and brand strategy group in the tri-state area,” sources at Percepta Healthcare Communications confirmed Tuesday that a cover letter specifically tailored to their company was much sadder than any of the generic ones they had received for a recently posted job opening.

Who Are Donald Trump’s Supporters?

As Election Day draws near and GOP candidate Donald Trump continues to retain a loyal supporter base, many wonder who these voters are and what motivates them. Here are some key facts to know
End Of Section
  • More News
Up Next

450,000 Unsold Earth Day Issues Of Time Trucked To Landfill

STATEN ISLAND, NY–An estimated 450,000 unsold copies of Time's special April 22 Earth Day issue were trucked Monday from the magazine's New Jersey distribution center to the Fresh Kills landfill in Staten Island.

A dumptruck unloads copies of <I>Time</I>'s recent Earth Day issue (below) at a Staten Island landfill.

The discarded copies of the issue–which features articles about conservation, biodiversity, and recycling, as well as guest editorials by President Clinton and Leonardo DiCaprio–are expected to decompose slowly over the next 175 years.

"Unfortunately, 'Earth Day 2000' wasn't as successful as we had hoped," Time managing editor Walter Isaacson said. "After selling out of such special issues as 'The Future Of Medicine,' 'Baseball At 100,' 'The Kennedys: An American Dynasty,' and 'Celebrating The American Automobile,' we thought we had another winner with this one. But of a press run of 485,000, only 35,000 sold. I guess we overestimated the demand for a full-color, 98-page Earth Day issue printed on glossy, high-pulp paper."

Time: How To Save The Earth

The enormous number of unsold copies created major headaches for both Time's distribution department and subcontractor Interstate Periodical Distributors. Some 1,300 semi trucks, many less than a third full due to isolated pick-up points, were needed to transport the 450,000 magazines from newsstands and bookstores across the U.S. to Time's main warehouse in Elizabeth, NJ. From there, the magazines were loaded onto 85 idling dumptrucks by gasoline-powered forklifts. Upon arriving at Fresh Kills, the world's largest landfill, the unsold issues were transformed into a 75-ton mountain of waste paper by a fleet of diesel bulldozers.

"Originally, our intent was to recycle any unsold copies of the issue after the subscription cards were taken out, the cover separated from the contents, the polystyrene-based glue baked off the binding, and the color photo sections separated from the print pages," Time director of operations Christine Alarie said. "But unfortunately, with the unexpectedly large number of issues we were dealing with, it just wasn't feasible."

A discarded copy of the Earth Day issue sits in an office garbage can in St. Joseph, MO.

The three-acre section of Fresh Kills now made up entirely of Earth Day issues will slowly leak pollutants from the magazine's bleach, inks, and color-photo dye-sublimation chemicals into the soil. Isaacson stressed, however, that the threat of such contaminants pales in comparison to the dangers posed by disposable diapers, fast-food cartons, six-pack holders and, discarded batteries–environmentally hazardous consumer goods the Earth Day issue spoke out against and will eventually be covered by in the landfill.

"The American consumer had a choice to make: buy Time's Earth Day issue and dispose of it in an eco-friendly manner, or ignore its message by leaving it on the shelf," Isaacson said. "They made the choice to waste not only Time Warner's non-renewable resources, but the Earth's, as well."

"As we said in the issue," Isaacson said, "people have no one to blame but themselves."

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close