adBlockCheck

450,000 Unsold Earth Day Issues Of Time Trucked To Landfill

Top Headlines

Recent News

Fact-Checking The First Presidential Debate

Addressing issues ranging from national security to trade to their personal controversies, Democratic nominee Hillary Clinton and Republican nominee Donald Trump squared off in the first presidential debate Monday. The Onion takes a look at the validity of their bolder claims:

Viewers Impressed By How Male Trump Looked During Debate

HEMPSTEAD, NY—Saying the Republican nominee exhibited just the qualities they were looking for in the country’s next leader, viewers throughout the nation reported Monday night that they were impressed by how male Donald Trump appeared throughout the first debate.

Poll: 89% Of Debate Viewers Tuning In Solely To See Whether Roof Collapses

HEMPSTEAD, NY—Explaining that the American people showed relatively little interest in learning more about the nominees’ economic, counterterrorism, or immigration policies, a new Quinnipiac University poll revealed that 89 percent of viewers were tuning into Monday night’s presidential debate solely to see whether the roof collapses on the two candidates.

New Study Finds Solving Every Single Personal Problem Reduces Anxiety

SEATTLE—Explaining that participants left the clinical trial feeling calmer and more positive, a study published Monday by psychologists at the University of Washington has determined that people can significantly reduce their anxiety by solving every single one of their personal problems.

Trump Planning To Throw Lie About Immigrant Crime Rate Out There Early In Debate To Gauge How Much He Can Get Away With

HEMPSTEAD, NY—Saying he would probably introduce the falsehood in his opening statement or perhaps during his response to the night’s first question, Republican nominee Donald Trump reported Monday he was planning to throw out a blatant lie about the level of crime committed by immigrants early in the first presidential debate to gauge how much he’d be allowed to get away with.

Rest Of Nation To Penn State: ‘Something Is Very Wrong With All Of You’

WASHINGTON—Stating they felt deeply unnerved by the community’s unwavering and impassioned defense of a football program and administration that enabled child sexual abuse over the course of several decades, the rest of the country informed Penn State University Friday that there is clearly something very wrong with all of them.

Strongside/Weakside: Lamar Jackson

After passing for eight touchdowns and rushing for another 10 in just the first three weeks of the season, Louisville Cardinals sophomore quarterback Lamar Jackson has quickly become the frontrunner to win the Heisman Trophy. Is he any good?
End Of Section
  • More News
Up Next

450,000 Unsold Earth Day Issues Of Time Trucked To Landfill

STATEN ISLAND, NY–An estimated 450,000 unsold copies of Time's special April 22 Earth Day issue were trucked Monday from the magazine's New Jersey distribution center to the Fresh Kills landfill in Staten Island.

A dumptruck unloads copies of <I>Time</I>'s recent Earth Day issue (below) at a Staten Island landfill.

The discarded copies of the issue–which features articles about conservation, biodiversity, and recycling, as well as guest editorials by President Clinton and Leonardo DiCaprio–are expected to decompose slowly over the next 175 years.

"Unfortunately, 'Earth Day 2000' wasn't as successful as we had hoped," Time managing editor Walter Isaacson said. "After selling out of such special issues as 'The Future Of Medicine,' 'Baseball At 100,' 'The Kennedys: An American Dynasty,' and 'Celebrating The American Automobile,' we thought we had another winner with this one. But of a press run of 485,000, only 35,000 sold. I guess we overestimated the demand for a full-color, 98-page Earth Day issue printed on glossy, high-pulp paper."

Time: How To Save The Earth

The enormous number of unsold copies created major headaches for both Time's distribution department and subcontractor Interstate Periodical Distributors. Some 1,300 semi trucks, many less than a third full due to isolated pick-up points, were needed to transport the 450,000 magazines from newsstands and bookstores across the U.S. to Time's main warehouse in Elizabeth, NJ. From there, the magazines were loaded onto 85 idling dumptrucks by gasoline-powered forklifts. Upon arriving at Fresh Kills, the world's largest landfill, the unsold issues were transformed into a 75-ton mountain of waste paper by a fleet of diesel bulldozers.

"Originally, our intent was to recycle any unsold copies of the issue after the subscription cards were taken out, the cover separated from the contents, the polystyrene-based glue baked off the binding, and the color photo sections separated from the print pages," Time director of operations Christine Alarie said. "But unfortunately, with the unexpectedly large number of issues we were dealing with, it just wasn't feasible."

A discarded copy of the Earth Day issue sits in an office garbage can in St. Joseph, MO.

The three-acre section of Fresh Kills now made up entirely of Earth Day issues will slowly leak pollutants from the magazine's bleach, inks, and color-photo dye-sublimation chemicals into the soil. Isaacson stressed, however, that the threat of such contaminants pales in comparison to the dangers posed by disposable diapers, fast-food cartons, six-pack holders and, discarded batteries–environmentally hazardous consumer goods the Earth Day issue spoke out against and will eventually be covered by in the landfill.

"The American consumer had a choice to make: buy Time's Earth Day issue and dispose of it in an eco-friendly manner, or ignore its message by leaving it on the shelf," Isaacson said. "They made the choice to waste not only Time Warner's non-renewable resources, but the Earth's, as well."

"As we said in the issue," Isaacson said, "people have no one to blame but themselves."

WATCH VIDEO FROM THE ONION

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close