NEW YORK—On a recent visit to a local mall with his wife and children, Yankees third baseman Alex Rodriguez entered a sports memorabilia store and flipped through a copy of Beckett Baseball Card Monthly to see if his recent trip to the disabled list had any effect on the price of his rookie card. "I mean, it's not career-ending, but it could spell a tragically early end to a great career, right?" muttered Rodriguez as he ran his finger across the pages, cross-referencing his name against various baseball card manufacturers. "Topps is up, but that's just a typical monthly increase. Upper Deck's got a high book of $40? Now that's just insulting. And Fleer—Fleer didn't even move at all? Goddamn Fleer." While at the store, Rodriguez purchased an autographed photo of himself hitting his 500th homerun and a novelty street sign reading Alex Rodriguez Way.