adBlockCheck

Recent News

The Pros And Cons Of Gene Editing

Recent advancements in gene editing have introduced a number of exciting possibilities for human advancement and raised difficult ethical questions. The Onion breaks down the pros and cons of gene editing.

Tips For Back-To-School Shopping

As kids prepare to go back to school, parents are tasked with providing all the supplies and clothes they’ll need for the year. Here are The Onion’s tips for tackling back-to-school shopping.

Report: Sky Normal Today

WASHINGTON—Informing citizens there really wasn’t anything special going on up there, the nation’s scientists confirmed the sky is normal today.
End Of Section
  • More News

Ad Campaign Appeals To Young, Hip, Influenced-By-Ad-Campaigns Demographic

NEW YORK—According to new market research, a multimillion dollar broadcast, radio, print, billboard, and online viral campaign launched Monday by the Axiom Marketing Agency tested "off the charts" among its target market of hip, urban 18- to 34-year-olds who base their actions and opinions entirely on the suggestions of ad campaigns. "This is exactly the type of customer we're looking to reach," said the campaign's chief strategist Ben Jacobs, 28. "It's showing tremendous impact on the cool, media-savvy rebels who distrust authority, prize alternative culture, think outside of the mainstream, and are willing to base their actions entirely on advertising images presented to them on TV. How dope is that?" The campaign, which advertises a new, youth-oriented version of Raisinets called Raisin d'Etre, is expected to make an impressive showing at the upcoming Counterculture Ad Fair sponsored by Procter and Gamble and held at the Staples Center in Los Angeles.

More from this section

Sign up For The Onion's Newsletter

Give your spam filter something to do.

Close