adBlockCheck

Ad Exec Doesn't Care What Proverb Actually Means

Top Headlines

Recent News

End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Entertainment

  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Ad Exec Doesn't Care What Proverb Actually Means

CHICAGO—Leo Burnett Agency creative executive Patrick Bergman authorized the use of a common proverb in a Subway ad campaign in spite of the fact that the phrase's true meaning undermines the intent of the ad, the 41-year-old reported Monday. "The ad slogan 'Who says there's no such thing as a free lunch?' was perfect for Subway's free-sandwich giveaway," Bergman said. "Who cares if, technically, the customer had to buy 12 sandwiches to get one free? People know the phrase, and they respond to it." Bergman last misused a proverb two weeks ago, when he put "haste makes waste" in an ad encouraging people to hurry to a 12-hour Macy's white sale.

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close