Advertiser Thought This Sponsored Post Was Good Idea

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Strongside/Weakside: Jurgen Klinsmann

Despite leading the U.S. men’s national team through the so-called “Group of Death” in the 2014 World Cup, Jurgen Klinsmann has come under heavy criticism this week after his side finished fourth in the 2015 Gold Cup. Is he any good?

How Apple Plans To Rebound From Apple Watch Flop

With sales of the Apple Watch reportedly down 90 percent since its initial release, Apple is suffering in the wearables market and faces a lack of enthusiasm about its latest product. Here are some ways Apple can improve the watch and prevent the company from falling into a slump:
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Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

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  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Advertiser Thought This Sponsored Post Was Good Idea

NEW YORK—The marketing and advertising team at a major American company actually believed that commissioning, paying for, approving, and publishing this sponsored post you are reading right now was a smart move, sources confirmed this week. “People love to read sponsored posts, it is the best way for making people trust and respect your brand, and this website is the best place for a company like ours to get the word out about its products,” said a spokesman for the company, which, again, genuinely thought that it was effectively bolstering its image with the purchase of this four-sentence, 164-word article that is clearly labeled on a popular website as a piece of advertising material. “The post will take everything people like about this website’s regular content and slap our company’s logo and corporate voice all over it. This is a great idea. People will love this. Right?” At press time, the company in question is actually considering doing another one of these things.