Brutally Honest New Revlon Ad Campaign Reminds Customers You Can’t Change What You Are

Top Headlines

Business

Listerine Introduces New Mouth Styling Gel

NEW BRUNSWICK, NJ—Announcing that consumers no longer need to settle for plain, drab dental features, Johnson & Johnson unveiled its new line of Listerine mouth styling gels Wednesday.

Executive On Hot Streak With 2 Straight Logical Decisions

CHICAGO—Saying the impressive display of business sense came entirely out of nowhere, employees of public relations agency Davidson Communications confirmed Wednesday that CEO Donald Marshall was on an absolute hot streak after making two straight logical decisions.

McDonald’s Turns 75

Today marks the 75th anniversary of the McDonald’s restaurant chain, which was founded in 1940 as a Southern California barbecue joint and has since expanded to more than 35,000 locations across the globe. Here are some highlights from the company’s history

Corporate Wellness Programs

Following in the footsteps of Google’s new employee meditation program, companies across the country are introducing more wellness initiatives aimed at keeping health care costs down and boosting worker productivity.

The Pros And Cons Of Open-Plan Offices

More companies are remodeling offices to incorporate open-plan layouts in an effort to save money and encourage collaboration, though many employees complain that the setup eliminates privacy and makes it hard to concentrate.

Walmart Vows To Defend Whichever Gays Buy Their Cheap Shit

BENTONVILLE, AR—Despite Governor Asa Hutchinson’s refusal to sign a controversial religious freedom bill that seemed to permit businesses to discriminate against homosexuals, officials from Arkansas-based retailer Walmart announced Wednesday t...

How Cable Companies Plan To Fight Cord Cutting

More consumers than ever are “cord cutting,” or getting rid of their cable service in favor of watching shows online, challenging the cable industry to launch new initiatives in order to keep customers.

Fast Food Customers Less Appealing Than In Commercial

GREENVILLE, SC—Expressing his disappointment shortly after sitting down for lunch at a local franchise location Wednesday, area man Peter Strauss told reporters that the customers at Burger King were actually far less appealing in real life than the...

Pfizer Mercifully Puts Down Another Batch Of Trial Patients

NEW YORK—Following unforeseen complications during a trial of the company’s new cholesterol medication Lipodrin, researchers at pharmaceutical manufacturer Pfizer said they were forced to put down another batch of test patients out of mercy Fr...

Benadryl Introduces New Non-Drowsy Allergy Dart

NEW BRUNSWICK, NJ—Promising consumers rapid relief from seasonal allergies without any drowsiness, Johnson & Johnson announced the release Friday of Benadryl Pierce, a new blowgun-administered antihistamine dart that will soon be available in dr...

Timeline: The Collapse Of RadioShack

Electronics retailer RadioShack filed for bankruptcy after 94 years in business, ultimately unable to keep up with consumers’ shift to the wireless and digital technologies of the internet age.

Company To Experiment With Valuing Employees

SAN DIEGO—Cautioning that the initiative was being instituted on a trial basis only, Forrest Logistics CEO Wayne Gartner announced Thursday that the company had recently begun experimenting with valuing its employees.

Most Controversial Super Bowl Commercials

The commercials airing during the Super Bowl each year have become incredibly popular in their own right, and nearly every broadcast seems to include at least one ad met with criticism from audiences, media critics, and others.

The Pros And Cons Of Fracking

Gas prices are plummeting across America thanks in part to the country doubling its daily oil exports, which is made possible by chemical fracturing technology that scientists have said wreaks havoc on the environment.

KFC, Midas Team Up For Much-Anticipated Crossover Meal

LOUISVILLE, KY—Saying the new product brings together the best that two of America’s most trusted brands have to offer, fast food giant KFC and automotive service chain Midas introduced their long-awaited crossover meal, the Road Bucket, this ...

Corporate America Shaken By Death Of Longtime Consumer

CHARLESTON, SC—Expressing shock and an immense sense of grief, numerous high-ranking figures across corporate America were reportedly left shaken Friday after learning of the sudden death of longtime consumer Arthur Henderson. Executives within the ...

Boston Cruise Line Introduces New Whale Ramming Tour

BOSTON—Offering what they describe as an “unforgettable” opportunity to get “up close and personal” with the region’s marine life, sources confirmed this week that Boston-based cruise line Harbor Excursions has begun op...

Moronic Mailroom Worker Worked Way Down From CEO

NEW YORK—Marveling at just how far he has plummeted since taking charge of the company 18 years ago, moronic former CEO Douglas Kellerman regaled reporters Tuesday with the discouraging story of how he worked his way down to the mailroom of MetroCom...

Bank Of America Introduces New $50 Underdraft Fee

CHARLOTTE, NC—Saying the penalty will cover the costs incurred by the financial institution whenever a customer makes a withdrawal that results in a positive account balance, Bank of America introduced a new $50 underdraft fee Tuesday on all checkin...

Startup Very Casual About Dress Code, Benefits

AUSTIN, TX—Touting the business’s laid-back, nontraditional corporate culture, Go-Go Maps founder and CEO Mike Hannasch explained to reporters Thursday that his company is pretty casual when it comes to employees’ dress code and benefits...
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Food

Late Night

Brutally Honest New Revlon Ad Campaign Reminds Customers You Can’t Change What You Are

Revlon executives say their products cannot conceal the horrors inside of you.
Revlon executives say their products cannot conceal the horrors inside of you.

NEW YORK—Asserting that makeup can do little beyond creating a fleeting illusion of youth and beauty, cosmetics giant Revlon launched a new series of ads this week aimed at reminding its customers they will never be able to change what they are.

The company’s “You Are What You Are” campaign, which debuted with dark and haunting multi-page spreads in several major fashion magazines, cautions consumers that, at best, makeup is a sad disguise people hide behind in a futile attempt to avoid uncomfortable facts about their true nature.

“With our new ad campaign, we want to emphasize that you can buy all the lotions, powders, and fragrances you want, but you can’t escape who you really are: a fragile, flawed, and ultimately insignificant being who is tormented by fear and insecurity,” Revlon vice president Vivian Falk said in a press release introducing the advertisements. “It’s fine to use our products if they make you feel a little more attractive, but just remember it’s only a temporary distraction from the terrifying reality of your barren, unfulfilling life.”

“Your existence is a dismal and feeble one, and no amount of mascara is ever going to change that,” Falk added.

According to Revlon officials, the new campaign will include a mix of ruthlessly honest television spots, glossy print ads, and in-store promotions that encourage women to resign themselves to the bleak nature of their own humanity. In addition, billboards in major cities across America will reportedly feature images of a woman applying lipstick alongside the Revlon logo and a bold-faced slogan that simply reads, “You are living a lie.”

Company representatives further revealed that a new 60-second TV commercial would star a visibly distressed actress who scrutinizes her sallow and tear-streaked reflection in disgust before screaming and smashing the mirror with her fist, a sequence intended to highlight the unglamorous and excruciating character of all existence. An emotionless, monotone voice-over conveys the devastating psychological toll of coming to terms with one’s identity, saying, “Look at yourself: weak, afraid, all alone in this world. Everyone sees through you. Only death awaits. Revlon.”

“If you’re disappointed by what you see on the outside, just imagine how horrifying you must be on the inside—that’s the message we’re trying to convey to our customers,” said Revlon president Lorenzo Delpani, stressing that all of us are born into a terrible nightmare of tortured consciousness, a condition that he told reporters is unfortunately as immutable as it is meaningless. “You can try to obscure it all beneath lip liner and eye shadow and bronzer, but at the end of the day, you’re going to have to wash it off, and then what’s left? It’s just you, staring back at a grotesque, aging nothing consumed by doubt and regret who has made no meaningful contributions to the world.”

Delpani added, “You can conceal crow’s feet, but you can never conceal the appalling reality that is yourself.”

Though emphasizing that the campaign’s primary purpose is to disabuse women of the notion they can hide from themselves anywhere in this harsh world—let alone behind endless applications of skin and hair care products—Revlon executives said they hope the ads also spur young women to think critically about the potential for true self-discovery.

“Even if you could strip away all the duplicity and the self-deception, you might discover the person you imagined was there doesn’t even exist,” longtime Revlon chairman Ronald Perelman told reporters. “That’s what happens when you spend your life cowering in fear under a layer of foundation you thought could mask your insecurities forever. When you peel away the lies and expose the real you underneath, you’re going to be sickened by what you find.”

“And it’s too late to do anything about it,” he added. “Far too late.”

Next Story