adBlockCheck

CEO Barbie Criticized For Promoting Unrealistic Career Images

Top Headlines

After Birth

Kids Excited Mom Learning To Swear

PESHTIGO, WI—After a lifetime of assiduously avoiding the use of foul language, Helen Chernak, 59, is finally learning to swear, her delighted offspring reported Monday.

Parents Of Crying Child Must Not Be Any Good

WOODBURY, MN—Noting how the pair’s failure to promptly resolve the situation was a clear indication of their inability to raise or care for another human being, sources confirmed Friday that the parents of a crying infant must not be any good.

How To Adopt A Child

Adoption is a beautiful way to provide a loving home for a child, though it is a logistically complex process that might take months or even years to complete. Here are the steps involved in adopting a child:

The Pros And Cons Of Helicopter Parenting

The rising trend of “helicopter parenting,” or hovering over a child’s educational, social, extracurricular, and home life, has been praised by some as true dedication to one’s kids and decried by others for potentially smothering a child’s independent development. Here are the pros and cons of helicopter parenting

Conductor Fatigue Blamed In Massive Model Train Crash

BLOOMINGTON, IN—After surveying the dozen railcars and cargo of Lincoln Logs strewn haphazardly across the grass mat, investigators concluded Friday that a massive model train derailment was the result of conductor fatigue.

The Pros And Cons Of Co-Sleeping

The act of co-sleeping, where babies and toddlers share a “family bed” with their parents, is a rising trend in the United States, though the practice is contested by those who doubt its purported benefits. Here are the pros and cons of co-sleeping with your child

The Onion’s Guide To Trick-Or-Treating

Halloween gives revelers a chance to receive candy all over the neighborhood. Here are some tips to make sure you get the most out of your experience and take home a big haul.
End Of Section
  • More News
Up Next

CEO Barbie Criticized For Promoting Unrealistic Career Images

EL SEGUNDO, CA—Toy company Mattel is under fire from a group of activists who say their popular doll's latest incarnation, CEO Barbie, encourages young girls to set impractical career goals.

Mattel's controversial CEO Barbie.

"This doll furthers the myth that if a woman works hard and sticks to her guns, she can rise to the top," said Frederick Lang of the Changes Institute, a children's advocacy organization. "Our young girls need to learn to accept their career futures, not be set up with ridiculously unattainable images."

The issue was first brought to national attention by mother, activist, and office manager Connie Bergen, 36, who became concerned when her 5-year-old daughter received the doll as a birthday gift and began "playing CEO."

"Women don't run companies," Bergen said. "Typically, those with talent, charisma, and luck work behind the scenes to bring a man's vision to light."

She added: "Real women in today's work force don't have Barbie's Dream Corner Office. More often than not, they have cubicles—or Dream Kitchens. I mean, what's next? 'Accepted By Her Male Peers' Polly Pocket?"

Despite the growing furor over the doll, Mattel's top brass has indicated no plans to cease its production, insisting that the newest member of the Barbie family represents a positive role model for girls.

"Young girls can be anything they want. There is nothing standing in their way," read a statement signed by Mattel CEO Robert Eckert, president Matt Bousquette, executive vice president Tom Debrowski, and CFO Kevin Farr.

Said Bergen: "I graduated cum laude from Radcliffe and have worked hard all my life, and my career doesn't look anything like Barbie's. Currently, there are only nine female CEOs in America's top 500 companies. To tell our daughters anything else is a lie."

[pagebreak]

Figures released by the Changes Institute indicate that, although women make up 46 percent of the work force, a mere 15 percent are senior managers. Lang maintains that these facts don't square with the image of the career woman put forth by the doll.

Said Lang: "Any girl who thinks that she can run a large corporation when she grows up is in for a bitter disappointment, and it is simply shameful that Mattel would seek to cash in on impressionable young girls this way."

CEO Barbie comes with a number of accessories and environments, including the Super Barbie Conference Fun Table, Barbie's Company Dream Car and Underpaid Assistant Ken. But by far the most popular version of the doll has been the Talking CEO Barbie.

"This doll says things like, 'Did you get me those projections?' and, 'We need to cut our operating costs by 10 percent,'" Lang said. "It is dishonest to dangle this carrot of success in front of our daughters' noses, when we know that the odds that a girl will grow up to order someone around are virtually zero."

Lang said he does not expect Mattel to recall CEO Barbie, but he wants to send a powerful message to the people in charge.

"When your daughter comes home crying because she was passed over for a promotion for the fourth time, what are you going to tell her?" Lang asked. "It would be easier if she'd been raised with dolls like Glass Ceiling American Girl, Service Sector Bratz, or Maria The White House Maid."

After Birth Video

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close