adBlockCheck

Computer-Generated Talking Cat On TV Delights Iowa Woman

Top Headlines

Local

Office Manager Unveils New Rule

WARREN, MI—Stipulating that the regulation would take effect immediately, Summit Industries office manager Angela Werner reportedly unveiled a new rule Tuesday in a company-wide email.

Aunt On Facebook Casually Advocates War Crime

WILLIAMSPORT, PA—Arguing that it was time to deal decisively with the threat of terrorism, local aunt Deborah Massey casually advocated a war crime Monday in a brief Facebook post, sources confirmed. “Any city that has ISIS people hiding out in it needs to be bombed to the ground.

Mom Learns About New Vegetable

MERRILVILLE, IN—Excitedly sharing the news with her husband and two teenage children, local mother Karen Tyson, 49, learned about a new vegetable Wednesday, sources confirmed.

Cover Letter Specifically Tailored To Company Even Sadder Than Generic Ones

BEDMINSTER, NJ—Wincing noticeably as they read the applicant’s claim that he has “always wanted to work for the leading midsize pharmaceutical advertising and brand strategy group in the tri-state area,” sources at Percepta Healthcare Communications confirmed Tuesday that a cover letter specifically tailored to their company was much sadder than any of the generic ones they had received for a recently posted job opening.

Grandmother Doesn’t Care For New Priest

SPENCERPORT, NY—Voicing criticism of the man’s general demeanor and the hurried pace of his masses, local grandmother and St. Rafael Catholic Church parishioner Patricia Trudel, 72, told reporters Friday she doesn’t care much for the congregation’s new priest.

Mom Brings Home Little Plaque That Says ‘Family’

GAITHERSBURG, MD—Describing how she hung the newly purchased decoration on the living room wall immediately upon returning, sources confirmed Tuesday that area mom Patricia Matheson had brought home a little wooden plaque that says “Family.”

Mentally Unbalanced Man Still Waiting For The Right Trump Comment To Incite Him

HARRISBURG, PA—Explaining that the candidate’s recent inflammatory statements had further stoked his uncontrollable fury but hadn’t quite pushed him over the edge, local resident and mentally unhinged man Peter Scheft told reporters Friday he is still waiting for the exact right comment from Trump that will incite him to action.

No One Really Knows What Dad Was Doing From 1985 To 1988

BOSTON—Unable to recall a single instance in which their father mentioned any details about his early adulthood, the children of local man Alan Murphy confirmed Monday they had no idea what he was doing between the years of 1985 and 1988.

Home Depot Employee Can Tell This Customer’s First Attempt At Pipe Bomb

APPLETON, WI—Shaking his head Monday as the customer selected a length of plastic pipe over a stronger metal alternative and placed it into his shopping cart, local Home Depot sales associate Graham Warner, 57, was reportedly able to tell right away that this was the store patron’s first attempt at making a pipe bomb.

Man Entirely Different Misogynist Online Than In Real Life

CHATTANOOGA, TN—Explaining how his subtle belittlement and disrespect for women in face-to-face interactions had little in common with the bold, outspoken manner in which he degrades women when he’s on social media or website message boards, sources reported Tuesday that local man Colin McManus is a totally different misogynist online than in real life.

Man Has Loyalty To Pretzel Brand

BROWNSVILLE, TX—Describing them as “the best pretzels out there” and “the only ones [he] buy[s],” local resident Ned Carlisle expressed his firm loyalty to Snyder’s of Hanover–brand pretzels Tuesday.
End Of Section
  • More News
Up Next

Computer-Generated Talking Cat On TV Delights Iowa Woman

OTTUMWA, IA—A computer-manipulated talking cat in a commercial for Fresh Step cat litter thoroughly delighted Ottumwa resident Sheila Dagenhardt Monday.

The animated TV cat instructs its owner to "talk to the paw."

"Honey, you've got to come in here and see this ad!" Dagenhardt called out to husband Dale, who was in the kitchen making a bowl of microwave popcorn at the time. "It's so adorable!"

Dale, who missed a majority of the 30-second spot, managed to race back to the living room in time to see the cat's owner hold out a bag of Fresh Step cat litter, to which the sass-talking feline responded, "Meow you're talking!"

The ad then ended with an announcer delivering a warning to viewers to "get your cat Fresh Step, before your cat gets fresh with you."

"That was just about the cutest commercial I've ever seen," Dagenhardt said. "When the lady tried to fill the cat's box with a brand of litter that wasn't Fresh Step, the cat got all mad and put out its arm and said, 'Talk to the paw!'"

Dagenhardt enjoyed the computer-generated cat so much, later that evening she phoned her sister in Des Moines to ask if she had seen the commercial.

Sheila Dagenhardt

"Yeah, I saw that one during Judging Amy! It really looks like the cat's talking!" sister Deborah Sayner said. "How do they make it do that?"

"Don't go there!" added Sayner, repeating the part of the commercial in which the sharp-tongued tabby warns its owner not to reach for a bargain-brand litter.

After a lengthy discussion, the sisters came to the conclusion that the Fresh Step commercial was the best talking-animal ad they had seen since the one in which a group of brown bears sing "P-E-P-S-I" to the tune of "YMCA." They did note, however, that even though the antics of the Fresh Step cat are funnier, the Snuggle bear is cuter.

According to Fresh Step spokeswoman Roberta Alt, the Dagenhardts are not alone in their positive response to the new ad. In extensive focus-group testing, it scored 45 percent higher than last year's Fresh Step campaign, in which a large cat, heartbroken over his owner's litter choice, wakes up the neighbors by mournfully singing "O Sole Meow."

"Last year's 'Luciano Paw-varotti' spot was popular, but this one is even bigger," Alt said. "People really seem to love Fresh Step's new 'frank feline.' The cat's got attitude. Or, as we like to say, 'cattitude.'"

Created by the San Francisco-based computer-animation firm Ocean 1, the ad's special effects cost $200,000. Total project expenditures for the funny-cat commercial were $245,000, but television air-time outlays are expected to bring the total cost of the campaign to $4.5 million, a sum Alt called "well worth it in gains to brand-name recognition."

"We're currently developing other cheeky ads that humorously illustrate what might happen if you don't provide your pet with a premium cat litter like Fresh Step," Alt said. "Imagine a cat who rebels against his owner's cheap litter by donning a leather jacket, sunglasses and mohawk!"

Though Fresh Step's in-house creative team is still working on the new computer- generated cat's dialogue, Alt did confirm that the feline will utter the catchphrase, "Are you talking to me-ow?"

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close