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Mom In Nightgown Mode

APPLETON, WI—Noting that the changeover occurred “right on schedule” after she had finished the dishes and watched TV for an hour or two, family sources confirmed Monday night that local mom Linda Rampling had officially transitioned into nightgown mode.

Car Rolls Up To Stoplight Blasting Google Maps Directions

HOUSTON—Attracting the attention of adjacent motorists and nearby pedestrians who turned their heads to see where the booming noise was coming from, a 2006 Ford Focus is said to have rolled up to a local stoplight Friday blaring Google Maps directions.

34-Year-Old Asks For Big Piece

MADISON, WI—Directing the server to the large square in the corner, local 34-year-old Matthew Hinke asked for a big piece of cake during a workplace birthday party, sources confirmed Tuesday.
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Computer-Generated Talking Cat On TV Delights Iowa Woman

OTTUMWA, IA—A computer-manipulated talking cat in a commercial for Fresh Step cat litter thoroughly delighted Ottumwa resident Sheila Dagenhardt Monday.

The animated TV cat instructs its owner to "talk to the paw."

"Honey, you've got to come in here and see this ad!" Dagenhardt called out to husband Dale, who was in the kitchen making a bowl of microwave popcorn at the time. "It's so adorable!"

Dale, who missed a majority of the 30-second spot, managed to race back to the living room in time to see the cat's owner hold out a bag of Fresh Step cat litter, to which the sass-talking feline responded, "Meow you're talking!"

The ad then ended with an announcer delivering a warning to viewers to "get your cat Fresh Step, before your cat gets fresh with you."

"That was just about the cutest commercial I've ever seen," Dagenhardt said. "When the lady tried to fill the cat's box with a brand of litter that wasn't Fresh Step, the cat got all mad and put out its arm and said, 'Talk to the paw!'"

Dagenhardt enjoyed the computer-generated cat so much, later that evening she phoned her sister in Des Moines to ask if she had seen the commercial.

Sheila Dagenhardt

"Yeah, I saw that one during Judging Amy! It really looks like the cat's talking!" sister Deborah Sayner said. "How do they make it do that?"

"Don't go there!" added Sayner, repeating the part of the commercial in which the sharp-tongued tabby warns its owner not to reach for a bargain-brand litter.

After a lengthy discussion, the sisters came to the conclusion that the Fresh Step commercial was the best talking-animal ad they had seen since the one in which a group of brown bears sing "P-E-P-S-I" to the tune of "YMCA." They did note, however, that even though the antics of the Fresh Step cat are funnier, the Snuggle bear is cuter.

According to Fresh Step spokeswoman Roberta Alt, the Dagenhardts are not alone in their positive response to the new ad. In extensive focus-group testing, it scored 45 percent higher than last year's Fresh Step campaign, in which a large cat, heartbroken over his owner's litter choice, wakes up the neighbors by mournfully singing "O Sole Meow."

"Last year's 'Luciano Paw-varotti' spot was popular, but this one is even bigger," Alt said. "People really seem to love Fresh Step's new 'frank feline.' The cat's got attitude. Or, as we like to say, 'cattitude.'"

Created by the San Francisco-based computer-animation firm Ocean 1, the ad's special effects cost $200,000. Total project expenditures for the funny-cat commercial were $245,000, but television air-time outlays are expected to bring the total cost of the campaign to $4.5 million, a sum Alt called "well worth it in gains to brand-name recognition."

"We're currently developing other cheeky ads that humorously illustrate what might happen if you don't provide your pet with a premium cat litter like Fresh Step," Alt said. "Imagine a cat who rebels against his owner's cheap litter by donning a leather jacket, sunglasses and mohawk!"

Though Fresh Step's in-house creative team is still working on the new computer- generated cat's dialogue, Alt did confirm that the feline will utter the catchphrase, "Are you talking to me-ow?"

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