Corporation's New Logo Changes Everything

Top Headlines

Business

Listerine Introduces New Mouth Styling Gel

NEW BRUNSWICK, NJ—Announcing that consumers no longer need to settle for plain, drab dental features, Johnson & Johnson unveiled its new line of Listerine mouth styling gels Wednesday.

Executive On Hot Streak With 2 Straight Logical Decisions

CHICAGO—Saying the impressive display of business sense came entirely out of nowhere, employees of public relations agency Davidson Communications confirmed Wednesday that CEO Donald Marshall was on an absolute hot streak after making two straight logical decisions.

McDonald’s Turns 75

Today marks the 75th anniversary of the McDonald’s restaurant chain, which was founded in 1940 as a Southern California barbecue joint and has since expanded to more than 35,000 locations across the globe. Here are some highlights from the company’s history

Corporate Wellness Programs

Following in the footsteps of Google’s new employee meditation program, companies across the country are introducing more wellness initiatives aimed at keeping health care costs down and boosting worker productivity.

The Pros And Cons Of Open-Plan Offices

More companies are remodeling offices to incorporate open-plan layouts in an effort to save money and encourage collaboration, though many employees complain that the setup eliminates privacy and makes it hard to concentrate.

Walmart Vows To Defend Whichever Gays Buy Their Cheap Shit

BENTONVILLE, AR—Despite Governor Asa Hutchinson’s refusal to sign a controversial religious freedom bill that seemed to permit businesses to discriminate against homosexuals, officials from Arkansas-based retailer Walmart announced Wednesday t...

How Cable Companies Plan To Fight Cord Cutting

More consumers than ever are “cord cutting,” or getting rid of their cable service in favor of watching shows online, challenging the cable industry to launch new initiatives in order to keep customers.

Fast Food Customers Less Appealing Than In Commercial

GREENVILLE, SC—Expressing his disappointment shortly after sitting down for lunch at a local franchise location Wednesday, area man Peter Strauss told reporters that the customers at Burger King were actually far less appealing in real life than the...

Pfizer Mercifully Puts Down Another Batch Of Trial Patients

NEW YORK—Following unforeseen complications during a trial of the company’s new cholesterol medication Lipodrin, researchers at pharmaceutical manufacturer Pfizer said they were forced to put down another batch of test patients out of mercy Fr...

Benadryl Introduces New Non-Drowsy Allergy Dart

NEW BRUNSWICK, NJ—Promising consumers rapid relief from seasonal allergies without any drowsiness, Johnson & Johnson announced the release Friday of Benadryl Pierce, a new blowgun-administered antihistamine dart that will soon be available in dr...

Timeline: The Collapse Of RadioShack

Electronics retailer RadioShack filed for bankruptcy after 94 years in business, ultimately unable to keep up with consumers’ shift to the wireless and digital technologies of the internet age.

Company To Experiment With Valuing Employees

SAN DIEGO—Cautioning that the initiative was being instituted on a trial basis only, Forrest Logistics CEO Wayne Gartner announced Thursday that the company had recently begun experimenting with valuing its employees.

Most Controversial Super Bowl Commercials

The commercials airing during the Super Bowl each year have become incredibly popular in their own right, and nearly every broadcast seems to include at least one ad met with criticism from audiences, media critics, and others.

The Pros And Cons Of Fracking

Gas prices are plummeting across America thanks in part to the country doubling its daily oil exports, which is made possible by chemical fracturing technology that scientists have said wreaks havoc on the environment.

KFC, Midas Team Up For Much-Anticipated Crossover Meal

LOUISVILLE, KY—Saying the new product brings together the best that two of America’s most trusted brands have to offer, fast food giant KFC and automotive service chain Midas introduced their long-awaited crossover meal, the Road Bucket, this ...

Corporate America Shaken By Death Of Longtime Consumer

CHARLESTON, SC—Expressing shock and an immense sense of grief, numerous high-ranking figures across corporate America were reportedly left shaken Friday after learning of the sudden death of longtime consumer Arthur Henderson. Executives within the ...

Boston Cruise Line Introduces New Whale Ramming Tour

BOSTON—Offering what they describe as an “unforgettable” opportunity to get “up close and personal” with the region’s marine life, sources confirmed this week that Boston-based cruise line Harbor Excursions has begun op...

Moronic Mailroom Worker Worked Way Down From CEO

NEW YORK—Marveling at just how far he has plummeted since taking charge of the company 18 years ago, moronic former CEO Douglas Kellerman regaled reporters Tuesday with the discouraging story of how he worked his way down to the mailroom of MetroCom...

Bank Of America Introduces New $50 Underdraft Fee

CHARLOTTE, NC—Saying the penalty will cover the costs incurred by the financial institution whenever a customer makes a withdrawal that results in a positive account balance, Bank of America introduced a new $50 underdraft fee Tuesday on all checkin...

Startup Very Casual About Dress Code, Benefits

AUSTIN, TX—Touting the business’s laid-back, nontraditional corporate culture, Go-Go Maps founder and CEO Mike Hannasch explained to reporters Thursday that his company is pretty casual when it comes to employees’ dress code and benefits...
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Technology

Fatherhood

Corporation's New Logo Changes Everything

INDIANAPOLIS—Responding swiftly to a 60 Minutes piece exposing its longtime use of child labor in Malaysian sweatshops, Fortune 500 consumer-goods manufacturer United Home Products unveiled a brand-new logo Tuesday.

"After the 60 Minutes story aired, we received a lot of tremendously helpful feedback regarding our staffing policies at some of our facilities in the Asian sphere. And after listening to you, our customers, UHP saw it was time for a change," said CEO Dale Schwantes, gesturing toward the red, white and blue logo. "And here's that change, America!"

"If you thought you knew UHP, look again!" Schwantes added.

While the business practices of UHP, the nation's fifth largest manufacturer of household consumer goods, will remain unchanged, the introduction of the new logo signals "a brand-new corporate philosophy and an entirely different way of doing things."

The decision to be "a whole new company" came as a result of the Aug. 5 airing of an exposé on one of UHP's toaster factories in Songkhla, Malaysia. The report featured footage of 12-year-olds laboring at dangerous machines in unventilated, overcrowded rooms for $5 per week.

Faced with boycott threats from angry human-rights groups, UHP executives decided a major company overhaul was in order. The next day, UHP's old graphic-design staff was fired and a new 14-member team was brought in.

Children make serving trays in one of United Home Products' Asian factories.

"America spoke, and we listened," said Schwantes, reading from a UHP ad slated to appear in next week's issues of Newsweek and Time. "We've got a whole new look... and a whole new outlook!"

Deeply committed to change, Schwantes made certain that the overhaul extended to the entire corporation, and it did: Not only was the new logo placed on all UHP products and packaging, but also on company letterhead, internal memos, embroidered employee polo shirts, and the marble edifice in the front of UHP world headquarters.

"The public made it clear that it didn't want to support a brand it associated with a cold, gigantic corporation that exploits Third World child labor," said Mark Ingersoll, head of DesignOne, the San Francisco-based graphic-design firm that created the new logo. "So we totally did away with that harsh, 'corporate-looking' lettering and went with a friendlier, more inviting font with a little more warmth and visual flair."

"It sort of brings to mind the old country store on the corner, doesn't it?" said Ingersoll, who has worked on logo redesigns for, among others, Western Federated Electronics, GenCorp Amalgamated and Global Tetrahedron. "The color scheme is very cozy, but it still conveys confidence."

Ingersoll said his design team went through "literally hundreds of ideas" before settling on a classic red, white and blue motif for the logo. Among the ideas considered was "UHP" in a child's handwriting in crayon superimposed over a pair of small handprints, but the idea was nixed when focus groups said it reminded them of the 12-year-old Malaysian factory-laborers.

Thus far, public response to UHP's transformation has been overwhelmingly positive.

"This logo brings to mind the comfort of hearth and home," said Margaret Talmadge, a Valdosta, GA, homemaker. "It suggests the warm, inviting arms of a trusted friend."

"It's a major improvement," Rochester, NY, forklift operator John Spillman said. "Seems like they've really turned themselves around."

A handful of skeptics, however, are not convinced that UHP has changed its stripes.

"We're definitely taking a wait-and-see approach," said Julianne Foyer, president of the Coalition of Concerned Consumers. "UHP has changed their logo in response to complaints before, only to go back to the same old original design within a year. Why should we believe that the logo will truly be different this time?"

In the past decade, UHP has changed its logo several times. In 1992, when an internal memo from then-CEO Robert Randolph about setting limits on minority hiring was accidentally leaked to the public, the company incorporated a pair of black and white shaking hands into the logo. In 1994, a new green logo featuring a tree coincided with the company's printing of 800,000 "We Care About The Environment" pamphlets and the relocation of several tons of toxic runoff to offshore storage facilities.

But according to Schwantes, the new logo and new commitment to people is "here to stay."

"United Home Products is not the same old company," said Schwantes before handing reporters complimentary vinyl cell-phone holders bearing the new logo. "Take a chance on change: Trust UHP."

Next Story