Disastrous Ad Campaign Appeals To Basic Human Intelligence

In This Section

Vol 48 Issue 30

The Hell You Are Wearing That

Bravo 9:00 p.m. EDT/8:00 p.m. CDT Fathers scrutinize their daughters’ clothing choices in a never-ending cycle of negative attention and attention-seeking. Based on the British show.

David Koch

Multibillionaire industrialist and archconservative David Koch gave $7 million to the PBS show Nova.

Ashley Hamilton

Sales executive Ashley Hamilton listened to a voicemail from her mom all the way through.

Disney World Visitors Contract Mystery Illness

Since June, several dozen visitors to Walt Disney World’s Wild Africa Trek in Florida have been sickened by an unknown illness that causes flu-like symptoms, including nausea, fatigue, and diarrhea.
End Of Section
  • More News
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Pop Culture

Man Commits To New TV Show Just Hours After Getting Out Of 7-Season Series

UNION CITY, NJ—Recommending that he give himself the chance to pause and explore the other options out there, friends of local man Jonathan Gember expressed their concerns to reporters Wednesday that the 29-year-old is already committing to a new television show just hours after getting out of a seven-season-long series.

Advertising

  • Sports Drink Company Putting First Advertisement On Moon

    Japanese pharmaceutical company Otsuka has announced plans to put their sports drink Pocari Sweat on the moon in a specially equipped container bearing their logo, which, if successful, would be the first time a commercial product has been flown to the mo...

Disastrous Ad Campaign Appeals To Basic Human Intelligence

LOS ANGELES—A new low was hit in advertising Thursday when an ad campaign appealing to basic human logic and rationality became the single-most money-losing effort in the entire history of the industry. "We thought, let's just stick to the facts: what the product is, what it does, and why it's better than other brands," said James O'Connor, CEO of O’Connor Advertising and chief architect of the disastrously failed commercials. "As it turns out, we should have just shown 28 seconds of talking CGI pigs and then displayed the product name right at the very end." O'Connor Advertising has issued a formal apology to the viewing public, promised it will never make the same mistake again, and announced plans to produce "the perfect ad," which will feature celebrities, high-end cars, cutting-edge special effects, and snack chips.

Next Story

Onion Video

Watch More