Even Consumer’s Subconscious Can Tell Banner Ad Campaign Ineffective

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By Boar’s Head CEO Robert Martin

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Even Consumer’s Subconscious Can Tell Banner Ad Campaign Ineffective

NEW YORK—Sources inside local man Eric Chen’s brain confirmed this week that a major corporation’s recent online advertising campaign was so unsuccessful that its ineffectiveness was immediately perceptible to Chen’s subconscious. “Oh man, that had absolutely no impact on me whatsoever. Why are they wasting their money on this garbage?” said Chen’s unconscious mind of the weak, useless banner ad that was judged a waste before the 28-year-old could even consciously produce a negative visceral reaction to it. “They really thought this would work on me? I can’t believe that advertising team wasn’t fired years ago.” At press time, Chen’s subconscious was thinking of a big Reuben sandwich with a pickle and a side of fries.

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