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Fox Launches 'We're Not Any Happier About This Than You Are' Campaign Promoting World Series

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How The IOC Plans To Address Doping

In light of its recent decision not to bar Russian athletes from competing in Rio despite their use of performance-enhancing drugs, the International Olympic Committee is working to establish more effective protocols to keep the Games drug-free. Here are some ways the IOC plans to address doping:
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Fox Launches 'We're Not Any Happier About This Than You Are' Campaign Promoting World Series

ST. LOUIS—Acknowledging this year's World Series lacks a compelling team and any real sense of drama, Fox rolled out ads for its coverage this week using the tagline "We're Not Any Happier About This Than You Are." "You don't have to tell us what a disappointment this is. We wasted hundreds of millions of dollars on the rights to broadcast up to seven games between two unlovable, unspectacular teams from moribund markets," Fox announcer Joe Buck says in one ad. "But it's going in the record books as a World Series. So if you're a baseball fan, you're pretty much obliged to watch Fox." To better reflect the current series, a line used in previous postseason advertisements, "Legends Are Born in October," has been reworked to "A Series of Bullpen Arms Will Be Shuttled in and out to Get Favorable Matchups in October."

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