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Fox Launches 'We're Not Any Happier About This Than You Are' Campaign Promoting World Series

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Kevin Durant Wins Gold In Men’s Individual Basketball

RIO DE JANEIRO—Beating out Serbian Nikola Jokic by .87 points in order to claim the all-around title, U.S. forward Kevin Durant won Olympic gold Friday in men’s individual basketball, becoming the first man to win consecutive golds in the competition since Gary Payton at the 1996 and 2000 Games.

Michael Phelps Spots Estranged Father Poseidon In Stands

RIO DE JANEIRO—Immediately recognizing the booming, thunderous voice he hadn’t heard since he was 5 years old as he warmed up ahead of his first heat in the 200-meter individual medley, U.S. Olympic swimmer Michael Phelps reportedly spotted his long-estranged father, Poseidon, God of the Sea, cheering for him Thursday in the stands of the Olympic Aquatics Stadium.
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Fox Launches 'We're Not Any Happier About This Than You Are' Campaign Promoting World Series

ST. LOUIS—Acknowledging this year's World Series lacks a compelling team and any real sense of drama, Fox rolled out ads for its coverage this week using the tagline "We're Not Any Happier About This Than You Are." "You don't have to tell us what a disappointment this is. We wasted hundreds of millions of dollars on the rights to broadcast up to seven games between two unlovable, unspectacular teams from moribund markets," Fox announcer Joe Buck says in one ad. "But it's going in the record books as a World Series. So if you're a baseball fan, you're pretty much obliged to watch Fox." To better reflect the current series, a line used in previous postseason advertisements, "Legends Are Born in October," has been reworked to "A Series of Bullpen Arms Will Be Shuttled in and out to Get Favorable Matchups in October."

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