Group That Makes Dodge Truck Commercials Called 'Creative Team'

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Group That Makes Dodge Truck Commercials Called 'Creative Team'

LOS ANGELES—The group of professional adults responsible for making television commercials in which Dodge trucks drive through various wilderness environments or haul noticeably heavy objects is referred to by the auto manufacturer as "the creative team," sources confirmed Tuesday. "As creative director, my job is to convey to the consumer in a meaningful way the ongoing vitality of the Dodge Ram brand," said senior vice president Frank Hammond, whose sole contribution to his company's most recent campaign was to suggest the ads "show the tires more." Hammond's team of 15 people, all of whom have the word "creative" in their titles, most re≠cently produced a $4.5 million 30-second spot that features the 2011 Dodge Ram 1500 stopping abruptly at the edge of a cliff.