HMO Targets Blacks with 'Rapping Good' Health Campaign

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Vol 29 Issue 23

Special Olympics Fixed

A secret investigation sent shock waves across the sports world yesterday, when it revealed that the Special Olympics, one of the nation's premier annual athletic competitions, is fixed. [image:50101] According to the undercover...

Charlton Heston Gets Serious

HOLLYWOOD, CA—After a quarter century of wacky, lighthearted comedy roles, veteran actor Charlton Heston has accepted a part in a Biblical epic to air on TNT.

New Secretary to Personalize Workspace

MINNEAPOLIS—U.S. Bureau of Departmental Operations secretary Helen Lastrom, 38, is slated to personalize her workplace, a six-foot square cubicle delineated by three grayish-brown office dividers, in the Bureau’s Minneapolis office this week. Her plans in...

Tyrannical African Despot Installs Suggestion Box

KHARTOUM, SUDAN—In a move Secretary General Boutros Boutros-Ghali is hailing as “a major step forward” for democracy in Africa, the United Nations announced Monday that Sudan’s repressive President, General Kolimba Djimasta, has agreed to install a sugges...

Quincy Suspects Murder

LOS ANGELES—Forensic examiner Quincy announced today that he believes a John Doe brought to him by police detectives was murdered, and not dead of natural causes as ruled by the county coroner. “It is not often that I suspect foul p...
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HMO Targets Blacks with 'Rapping Good' Health Campaign

MINNEAPOLIS, MN—Advertising executives say they have hit upon an ingenious new way to target blacks: Mount a campaign that co-opts their own language and musical style. “Many blacks enjoy ‘rapping’ music,” said Briggs & Adams Advertising president Sherman Roe, who developed the campaign for HospCare HMO. “And what better way to tap into their market than by ‘rapping’ good health to them?” Roe’s campaign employs the use of a black teenager doing a “rap” for good health. Billboards of the campaign have been put up in black neighborhoods, and radio and TV ads have aired on black-oriented stations in the area. Roe predicts area blacks will, as a result, be “‘rapping’ happy with their HMO service.”

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