adBlockCheck

HMO Targets Blacks with 'Rapping Good' Health Campaign

Top Headlines

Recent News

EPA Urges Flint Residents To Stop Dumping Tap Water Down Drain

FLINT, MI—Citing the significant health and safety risks that it poses to public infrastructure and the local ecosystem, the Environmental Protection Agency released a statement Thursday urging residents of Flint to discontinue dumping tap water down their drains.

New OSHA Regulations To Cut Down On Workplace Mutations

WASHINGTON—In an attempt to address the troubling number of genetic transformations occurring in workplaces across the nation, the United States Occupational Safety and Health Administration unveiled new regulations this week aimed at reducing on-the-job mutations, sources confirmed.

Brita Unveils New In-Throat Water Filters

OAKLAND, CA—Representatives from Brita, the nation’s bestselling brand of household water filtration products, held a press event Wednesday to unveil a new line of filters designed to be installed directly inside users’ throats.

Upcoming Changes To U.S. Currency

Secretary of the Treasury Jack Lew recently announced a series of significant changes to U.S. currency. Here are some of the more notable alterations on the horizon

How The GOP Plans To Stop Trump

In response to Donald Trump’s growing presidential primary lead, here’s how Republican Party leaders are ramping up efforts to prevent him from getting enough delegates to win the nomination outright.
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Holidays

HMO Targets Blacks with 'Rapping Good' Health Campaign

MINNEAPOLIS, MN—Advertising executives say they have hit upon an ingenious new way to target blacks: Mount a campaign that co-opts their own language and musical style. “Many blacks enjoy ‘rapping’ music,” said Briggs & Adams Advertising president Sherman Roe, who developed the campaign for HospCare HMO. “And what better way to tap into their market than by ‘rapping’ good health to them?” Roe’s campaign employs the use of a black teenager doing a “rap” for good health. Billboards of the campaign have been put up in black neighborhoods, and radio and TV ads have aired on black-oriented stations in the area. Roe predicts area blacks will, as a result, be “‘rapping’ happy with their HMO service.”

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close