HMO Targets Blacks with 'Rapping Good' Health Campaign

Top Headlines

Recent News

‘SportsCenter’ Co-Anchors Clearly Dating

BRISTOL, CT—Saying that the pair could barely take their eyes off one another throughout the hour-long sports news program, ESPN viewers told reporters Friday that it is increasingly clear SportsCenter anchors John Anderson and Matt Barrie are currently dating.

Terrifying Uniformed Bachelorette Party Storms Local Bar

TACOMA, WA—Bursting into the establishment seemingly out of nowhere and overtaking it within a matter of moments, a terrifying uniformed bachelorette party stormed local pub Casey’s Saloon Friday night, onlookers reported.
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Business

Coworkers Pull Off Daring One-Hour Lunch Break

TUCSON, AZ—Saying they couldn’t believe such a wild exploit had even been attempted, employees at local marketing firm Synergy Media Services told reporters they were still completely dumbfounded Thursday after account manager Tim Gibbons managed to pull off a daring one-hour lunch break.

HMO Targets Blacks with 'Rapping Good' Health Campaign

MINNEAPOLIS, MN—Advertising executives say they have hit upon an ingenious new way to target blacks: Mount a campaign that co-opts their own language and musical style. “Many blacks enjoy ‘rapping’ music,” said Briggs & Adams Advertising president Sherman Roe, who developed the campaign for HospCare HMO. “And what better way to tap into their market than by ‘rapping’ good health to them?” Roe’s campaign employs the use of a black teenager doing a “rap” for good health. Billboards of the campaign have been put up in black neighborhoods, and radio and TV ads have aired on black-oriented stations in the area. Roe predicts area blacks will, as a result, be “‘rapping’ happy with their HMO service.”

Next Story