ARLINGTON, TX—Boasting that it will provide the most extraordinary game-day atmosphere ever conceived, Jerry Jones officially unveiled plans Friday for an extravagant new 100,000-seat Dallas Cowboys owner’s box. “Beginning in 2019, friends and family of the Cowboys ownership will be able to enjoy all the action from the comfort of our state-of-the-art, 3-million-square-foot owner’s box,” said Jones, adding that a 250-foot-wide LCD Jumbotron will hang in the center of the luxury suite, which is also expected to accommodate indoor fireworks shows and live musical performances during halftime. “With perfect sight lines and extra-wide aisles throughout each of its 60 sections, our owner’s box will offer a viewing experience unparalleled by that of any other stadium suite in the world. Plus, with 30 concession stands, five sports bars, and a full-service Johnny Rockets, guests of the ownership will never go hungry on Sunday. I am excited to deliver an owner’s box that truly reflects the pride and spirit of the Dallas Cowboys.” Jones went on to say that the current owner’s box will be preserved and placed on display inside the new suite’s Cowboys History Museum.