Maker Of Pizza Rolls Rethinks Letting Fans Tell Its Story

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Vol 47 Issue 13

Eating Locally

The locavore movement—in which people eat food produced near their home to reduce their carbon footprint—is getting more and more popular. Here are some ways you can do more to eat locally.

Cooking For Large Groups

As the warmer weather approaches, many people will open their houses to larger dinner parties. Here are some ways to take the sting out of cooking for a large group of people.

Area Dad Off To Bad Start With Waitress

BETHEL, PA—Following an awkward exchange in which Tom Richardson flagged down their server for "a round of waters" mere seconds after being seated, family members confirmed Sunday the 56-year-old father of three was off to a rough start wi...

Study: 38 Age It Too Late

BALTIMORE—After years of observing people in their late 30s to early 40s, researchers at Johns Hopkins University have determined that once an individual reaches 38 years of age it is too late to make any meaningful life changes.
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Maker Of Pizza Rolls Rethinks Letting Fans Tell Its Story

MINNEAPOLIS—Shocked by the sheer volume of depressing videos submitted to their Tell Us Your Totino's Tale campaign, employees at the pizza-roll manufacturer announced Tuesday that they are rethinking their recent user-generated marketing initiative. "In retrospect, perhaps it would have been better for us to have simply gone ahead and told the Totino's story ourselves like we always have," marketing manager Joelle McCaffrey said Friday as she motioned toward a laptop displaying the dozens of sad, mildly disturbing videos she's been forced to watch over the past two weeks. "In each of the clips I've seen so far, everyone was greasy or sweaty. Seven of them mentioned they love pepperoni but didn't have a lot else to say, and at least four said our pizza rolls are the only thing they look forward to each day. One person forgot to turn the camera off and there was just this long shot of her struggling to get out of her chair and walk 10 feet to the door." Admitting the project was a failure, McCaffrey said that Totino's would soon be rolling out a replacement campaign featuring an Italian-accented animated pizza roll.

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