adBlockCheck

McDonald's Drops 'Hammurderer' Character From Advertising

Top Headlines

Business

NicoDerm Introduces New Nicotine Eye Patch

PHILADELPHIA—Praising the product as an effective and convenient means of helping individuals quit smoking, pharmaceutical manufacturer GlaxoSmithKline announced Wednesday the release of its new NicoDerm eye patch.

Disney World Opens New Ordeal Kingdom For Family Meltdowns

BAY LAKE, FL—Touting the new property’s wide variety of unique and imaginative attractions, representatives from the Walt Disney World Resort announced Monday the opening of Ordeal Kingdom, a new theme park specifically designed for full-scale family meltdowns.

Boss Wants Friendly, Relaxed Company Culture In Place By Friday

SAN MATEO, CA—Warning of severe consequences if he didn’t see results, Pantheon Digital Consulting COO Daniel Abelson, 59, told employees Monday he wants a relaxed, friendly company culture implemented by the end of the week, sources within the organization confirmed.

Coca-Cola Marketing Strategist Named New United States PR Laureate

WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.

Humanizing Detail Tacked Onto End Of New Board Member’s Bio

NEW YORK—In an effort to portray the recent appointee as something more than a lengthy list of job titles and academic credentials, the bio of new Brickell Capital board of directors member Michael G. Horvath reportedly featured a single humanizing detail tacked onto the very end, sources reported Tuesday.

Never-Before-Heard Buzzword Flying Around Office Can’t Be Good

‘Our Focus Is On Platforming,’ Executives Repeat

BROOKLYN, NY—Speculating that it could refer to some aspect of their website or possibly the sales or advertising department, employees at Convergence Media said Thursday that the word “platforming,” which executives have reportedly used numerous times over the past few weeks, can’t be good.

Best Buy Employee Wearing Different Colored Shirt For Some Reason

‘His Shirt Is Black,’ Confused Customers Say

FAIRFAX, VA—Eyeing the staff member with wariness and confusion, customers at the Fair City Mall Best Buy location confirmed Wednesday that one of the store’s employees was, for some reason, wearing a black shirt rather than a blue one like the rest of his coworkers.

Uber Vs. Taxis

The rise of on-demand car service Uber has been the subject of much scrutiny for its effects on existing local taxi services, with cities unsure how to regulate it and consumers debating which one to use. Here is a side-by-side comparison of these two modes of transportation

Taco Bell To Offer Discreet Purchasing Charged Under ‘TBfoodsLLC’

IRVINE, CA—Aiming to provide customers with an effective and easy way to consume their products free from judgment, Taco Bell officials announced Thursday that patrons at any of the fast food chain’s 5,600 locations will now be given the option to have their purchases appear inconspicuously on credit card and bank statements under the name “TBfoodsLLC.”

Netflix To Temporarily Remove Every Movie Except ‘Hard Eight’

‘Everyone Should See It At Least Once,’ Company Says

LOS GATOS, CA—Saying that everyone, including all 65 million of its subscribers, really ought to see the film at least once, Netflix announced Tuesday that it will suspend all streaming content except Hard Eight for a full month.

Twitter Announces There No Trending Topics Today

‘Maybe Something Will Catch On Tomorrow,’ Social Network Says

SAN FRANCISCO—Noting the lack of any social causes, amusing hashtag games, or major news stories currently stimulating public conversations on their site, Twitter officials announced Monday that there are no trending topics today, but suggested that perhaps something might catch on tomorrow.

CEO Has Big Ideas To Grow Company’s Problems

NEW YORK—Laying out several new initiatives and detailed plans for implementing them in the upcoming weeks and months, Janneson Media CEO Adam Hamlin revealed to his staffers Thursday that he has some really big ideas for growing the company’s problems, sources reported.

45-Minute Phone Call To Credit Card Company Goes Great

FORT WAYNE, IN—Grinning with contentment as he reminisced about the call he placed earlier in the day, 31-year-old accountant Greg Schulhoff told reporters Thursday that his 45-minute phone call with MasterCard regarding late payment fees went “really great.”

Goodwill Executives Arrested After Years Of Skimming Donated Goods Off Top

ROCKVILLE, MD—In what authorities are calling one of the most wide-reaching and deplorable cases of embezzlement in recent history, seven executives at Goodwill Industries International were arrested Thursday for allegedly skimming used clothing, old furniture, small appliances, and thousands of other donated items from the charitable group.

Q-Tips Introduces New Multi-Speed Electric Ear Swab

ENGLEWOOD CLIFFS, NJ—Saying the product will allow for more efficient and thorough cleaning, representatives from the Unilever corporation announced Tuesday the addition of a multi-function electric ear swab to its longstanding Q-tips line.

New Pre-Sauced Napkins Can Be Thrown Away Straight From Package

CINCINNATI—Describing it as a major time-saver over traditional napkins, Procter & Gamble announced Thursday the release of its new Bounty pre-sauced napkins, which have been expressly designed to be removed from the package and immediately thrown into the trash.

Timeline Of Google’s History

Google recently announced the formation of Alphabet, an umbrella corporation that will separate the company’s internet search business from its forays into robotics, biotechnology, and other areas of innovation. Here are some of the most notable milestones in Google’s 17-year history:

Tips For Cheaper Airfare

Whether the busy travel season, fuel prices, or airline collusion is to blame, airfare is currently very pricey, making traveling more difficult. The Onion walks you through some ways to reduce the cost of flying

Online University Allows Students To Amass Crippling Debt At Own Pace

SAN DIEGO—Touting its wide range of financially ruinous academic programs that can be tailored to meet anyone’s scheduling needs, officials at Enterprise College announced Monday that the online institution is committed to letting students amass a crippling amount of debt at their own individual pace.

Invasive Restaurant Franchise Spreads To Third State

WASHINGTON—Noting that it had already disrupted several natural communities in Kansas and Iowa, officials from the Bureau of Consumer Protection revealed Tuesday that Bonito’s, a highly invasive strain of casual dining restaurant, had recently been spotted in parts of eastern Nebraska.

Listerine Introduces New Mouth Styling Gel

NEW BRUNSWICK, NJ—Announcing that consumers no longer need to settle for plain, drab dental features, Johnson & Johnson unveiled its new line of Listerine mouth styling gels Wednesday.

Executive On Hot Streak With 2 Straight Logical Decisions

CHICAGO—Saying the impressive display of business sense came entirely out of nowhere, employees of public relations agency Davidson Communications confirmed Wednesday that CEO Donald Marshall was on an absolute hot streak after making two straight logical decisions.

McDonald’s Turns 75

Today marks the 75th anniversary of the McDonald’s restaurant chain, which was founded in 1940 as a Southern California barbecue joint and has since expanded to more than 35,000 locations across the globe. Here are some highlights from the company’s history

Corporate Wellness Programs

Following in the footsteps of Google’s new employee meditation program, companies across the country are introducing more wellness initiatives aimed at keeping health care costs down and boosting worker productivity.

The Pros And Cons Of Open-Plan Offices

More companies are remodeling offices to incorporate open-plan layouts in an effort to save money and encourage collaboration, though many employees complain that the setup eliminates privacy and makes it hard to concentrate.

Walmart Vows To Defend Whichever Gays Buy Their Cheap Shit

BENTONVILLE, AR—Despite Governor Asa Hutchinson’s refusal to sign a controversial religious freedom bill that seemed to permit businesses to discriminate against homosexuals, officials from Arkansas-based retailer Walmart announced Wednesday t...

How Cable Companies Plan To Fight Cord Cutting

More consumers than ever are “cord cutting,” or getting rid of their cable service in favor of watching shows online, challenging the cable industry to launch new initiatives in order to keep customers.
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Nightlife

Ugh, This A Place Where Bartenders Wear Bow Tie

PITTSBURGH—Saying they should have known from the moment they walked in the unmarked speakeasy entrance and spotted the extensive wood paneling, customers confirmed Friday that, ugh, this is one of those places where the bartenders all wear bow ties.

McDonald's Drops 'Hammurderer' Character From Advertising

OAK BROOK, IL—Bowing to outcry from consumers and parents groups, the McDonald's Corporation announced Monday that it is discontinuing its new advertising mascot, "The Hammurderer," a mischievous, homicidal imp who kills McDonaldland characters and takes their sandwiches.

The discontinued character.

Developed by Chicago advertising agency DDB Needham, the Hammurderer made his debut two months ago and has since appeared in a series of Saturday-morning television commercials, as well as on Happy Meal bags and activity placemats. All appearances by and references to the violent, ill-tempered prison escapee will be dropped.

"Over the years, McDonald's has successfully introduced a number of new characters whose defining characteristic is a certain measure of comical, criminal intent," said Andrew Perlich, McDonald's vice-president of promotions. "Such shady characters as The Hamburglar, The Goblins, and the bloodthirsty pirate Captain Crook have all fit nicely into the McDonald's advertising universe. We had every reason to believe that the Hammurderer, with his long rap sheet of burger-related crimes and his signature cry of 'Stabble Stabble Stabble,' would take his place in this proud lineage of McDonaldland mischief-makers."

The Hammurderer's Jan. 11 debut ad—in which he seizes and devours the McDonald's Happy Meal Guys, oblivious to their frantic screams—earned poor marks from parents and child-development experts, who feared the spot might send the message to children that killing is acceptable. Several weeks later, more controversy erupted over the promotional coloring book "Shivved In The McRibs," in which the Hammurderer decapitates Mayor McCheese and eats his head. Responding to widespread public outrage, McDonald's executives defended the coloring book as "not nearly as violent or socially irresponsible as it has been made out to be, given that the Mayor's head is, in fact, a giant and conceivably edible cheeseburger."

But the uproar over the latest commercial, in which Birdie The Early Bird is garroted by the Hammurderer and her body tossed in a Dumpster, was vociferous enough to prompt the fast-food giant to pull the plug.

"We are sensitive to the concerns of parents and will immediately begin phasing out this character," Perlich said. "Whether we will remove him from commercials without explanation or write him out of the spots with a bloody police standoff, we have yet to decide. But we're confident the Hammurderer will be off the national radar by April."

Hammurderer toys and promotional items, which include dolls, T-shirts, ski masks, and spiked bats, have been recalled and are expected to become prized collectibles.

This is not the first time a McDonald's character has stirred controversy for its violent nature. In 1982, the company introduced "Shakes McJunkie," an emaciated addict who robbed characters of their possessions, which he then sold to buy McDonald's shakes. He was later reworked as "The Machead," a homeless, wild-eyed Big Mac addict who turned to panhandling and gay prostitution as a means of supporting his severe burger habit.

The Hammurderer is quickly becoming regarded as the worst-received advertising mascot since Kool-Aid's 1989 discontinuation of "The Grapist," a huge purple monster who sodomizes thirsty children.

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close