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NASCAR To Abandon Racing Portion Of Business, Concentrate On Ads

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NASCAR To Abandon Racing Portion Of Business, Concentrate On Ads

NEW YORK—In a move designed to bring their business closer to its core values, top NASCAR officials announced Monday that from now on, rather than racing to determine a winner, advertising-bedecked cars would slowly circle the track in a noncompetitive marketing parade set to begin with next year's Daytona 500. "Declining revenue made us take a closer look at the sport, and we found that many fans couldn't even see the logos and graphics on cars when all that high-speed racing was taking place," NASCAR president Mike Helton said. "Now that we've eliminated the competitive aspect, we're also free to give our fans what they've been asking for: new advertising on the track, flashier ads applied during pit stops, and a safer, more relaxing marketing environment overall." Fans objecting to the move were encouraged to take advantage of NASCAR's wide array of newly available advertising space to voice their concerns.

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