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NASCAR To Abandon Racing Portion Of Business, Concentrate On Ads

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Kevin Durant Wins Gold In Men’s Individual Basketball

RIO DE JANEIRO—Beating out Serbian Nikola Jokic by .87 points in order to claim the all-around title, U.S. forward Kevin Durant won Olympic gold Friday in men’s individual basketball, becoming the first man to win consecutive golds in the competition since Gary Payton at the 1996 and 2000 Games.

Michael Phelps Spots Estranged Father Poseidon In Stands

RIO DE JANEIRO—Immediately recognizing the booming, thunderous voice he hadn’t heard since he was 5 years old as he warmed up ahead of his first heat in the 200-meter individual medley, U.S. Olympic swimmer Michael Phelps reportedly spotted his long-estranged father, Poseidon, God of the Sea, cheering for him Thursday in the stands of the Olympic Aquatics Stadium.
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NASCAR To Abandon Racing Portion Of Business, Concentrate On Ads

NEW YORK—In a move designed to bring their business closer to its core values, top NASCAR officials announced Monday that from now on, rather than racing to determine a winner, advertising-bedecked cars would slowly circle the track in a noncompetitive marketing parade set to begin with next year's Daytona 500. "Declining revenue made us take a closer look at the sport, and we found that many fans couldn't even see the logos and graphics on cars when all that high-speed racing was taking place," NASCAR president Mike Helton said. "Now that we've eliminated the competitive aspect, we're also free to give our fans what they've been asking for: new advertising on the track, flashier ads applied during pit stops, and a safer, more relaxing marketing environment overall." Fans objecting to the move were encouraged to take advantage of NASCAR's wide array of newly available advertising space to voice their concerns.

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