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Nation Wonders How Ad Guys From Vitaminwater Do It

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Heart Attack A Real Wake-Up Call For Man’s Insurance Provider

HARTFORD, CT—Saying the incident had forced them to completely rethink their past decisions about the man’s coverage and how they would approach his policy from here on out, Aetna executives reported Thursday that the recent heart attack of longtime plan member Michael Burns was a real wake-up call for the 163-year-old insurance company.

Big-Box Stores Vs. Small Businesses

While massive superstores like Walmart and Target have dominated the retail landscape for years, many shoppers are rejecting them in favor of smaller, locally owned shops. Here is a side-by-side comparison of the two options:

Brita Unveils New In-Throat Water Filters

OAKLAND, CA—Representatives from Brita, the nation’s bestselling brand of household water filtration products, held a press event Wednesday to unveil a new line of filters designed to be installed directly inside users’ throats.

Woman Leaving Meeting Worried She Came Off As Too Competent

OXNARD, CA—Silently chastising herself for the way she behaved in front of her colleagues and supervisors, Cobalt Property Insurance sales associate Leah Manning, 36, was reportedly deeply worried Tuesday that she came off as too competent during the company’s weekly sales meeting.

McDonald’s Announces New Spearmint After-Dinner Big Mac

OAK BROOK, IL—Calling the new menu item a cool, refreshing way for consumers to finish their meals, McDonald’s officials introduced the Spearmint After-Dinner Big Mac during a press event Tuesday at the company’s corporate headquarters.

NicoDerm Introduces New Nicotine Eye Patch

PHILADELPHIA—Praising the product as an effective and convenient means of helping individuals quit smoking, pharmaceutical manufacturer GlaxoSmithKline announced Wednesday the release of its new NicoDerm eye patch.

Disney World Opens New Ordeal Kingdom For Family Meltdowns

BAY LAKE, FL—Touting the new property’s wide variety of unique and imaginative attractions, representatives from the Walt Disney World Resort announced Monday the opening of Ordeal Kingdom, a new theme park specifically designed for full-scale family meltdowns.

Boss Wants Friendly, Relaxed Company Culture In Place By Friday

SAN MATEO, CA—Warning of severe consequences if he didn’t see results, Pantheon Digital Consulting COO Daniel Abelson, 59, told employees Monday he wants a relaxed, friendly company culture implemented by the end of the week, sources within the organization confirmed.

Coca-Cola Marketing Strategist Named New United States PR Laureate

WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.
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Nation Wonders How Ad Guys From Vitaminwater Do It

NEW YORK—Mere weeks after Vitaminwater launched its wildly popular “Make Boring Brilliant” ad campaign, Americans everywhere are reportedly at a loss to explain the boundless creative talent of the marketing visionaries currently promoting the beverage. “Every ad they put out is just so funny—how do they keep coming up with this stuff?” 37-year-old New York resident Dan Swardzke said Thursday, echoing the responses of people across the nation who agreed there was definitely some “serious genius” going on in the advertisements. “I’d love to know more about how they come up with their material. You watch some of their stuff and you think, ‘Man, I wish I’d come up with that myself!’ They are truly the masters of modern comedy.” At press time, sources confirmed that Swardzke had just seen the most recent of the ads and elatedly shouted, “Oh my God, they did it again!”

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