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Networks Battling Until Last Minute Over Who Has To Air World Cup

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Kevin Durant Wins Gold In Men’s Individual Basketball

RIO DE JANEIRO—Beating out Serbian Nikola Jokic by .87 points in order to claim the all-around title, U.S. forward Kevin Durant won Olympic gold Friday in men’s individual basketball, becoming the first man to win consecutive golds in the competition since Gary Payton at the 1996 and 2000 Games.

Michael Phelps Spots Estranged Father Poseidon In Stands

RIO DE JANEIRO—Immediately recognizing the booming, thunderous voice he hadn’t heard since he was 5 years old as he warmed up ahead of his first heat in the 200-meter individual medley, U.S. Olympic swimmer Michael Phelps reportedly spotted his long-estranged father, Poseidon, God of the Sea, cheering for him Thursday in the stands of the Olympic Aquatics Stadium.
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Networks Battling Until Last Minute Over Who Has To Air World Cup

NEW YORK—The bidding war over the 2010 FIFA World Cup continues to rage between television networks, with multimillion-dollar sums being offered for the rights to show something other than soccer's greatest spectacle. "When the World Cup begins this June, millions of viewers across the nation will be tuning into something, anything, else," said ESPN program director Lisa Hibbing, whose network is currently losing the bidding war and may be forced to air more than 60 matches. "Considering ESPN's main demographic—young male sports fans—and taking into account the time difference between the U.S. and South Africa, and reflecting on our reputation as a sports channel, we'd much rather be showing car-product infomercials at that hour of the morning. Long story short, we're prepared to offer NBC roughly half a billion dollars." When asked for comment, NBC executives said they had "just barely dodged the Olympic bullet" and that it was someone else's turn.

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