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Man With Strong Brand Loyalty Willing To Kill For Mazda

In a stern warning aimed at critics of Mazdas everywhere, area man Matthew Hunker, a longtime Mazda driver with two Mazdas in his garage at home, said Thursday his loyalty to the car manufacturer was so strong that he would be willing to kill in its name.

Heart Attack A Real Wake-Up Call For Man’s Insurance Provider

HARTFORD, CT—Saying the incident had forced them to completely rethink their past decisions about the man’s coverage and how they would approach his policy from here on out, Aetna executives reported Thursday that the recent heart attack of longtime plan member Michael Burns was a real wake-up call for the 163-year-old insurance company.

Big-Box Stores Vs. Small Businesses

While massive superstores like Walmart and Target have dominated the retail landscape for years, many shoppers are rejecting them in favor of smaller, locally owned shops. Here is a side-by-side comparison of the two options:

Brita Unveils New In-Throat Water Filters

OAKLAND, CA—Representatives from Brita, the nation’s bestselling brand of household water filtration products, held a press event Wednesday to unveil a new line of filters designed to be installed directly inside users’ throats.

Woman Leaving Meeting Worried She Came Off As Too Competent

OXNARD, CA—Silently chastising herself for the way she behaved in front of her colleagues and supervisors, Cobalt Property Insurance sales associate Leah Manning, 36, was reportedly deeply worried Tuesday that she came off as too competent during the company’s weekly sales meeting.

McDonald’s Announces New Spearmint After-Dinner Big Mac

OAK BROOK, IL—Calling the new menu item a cool, refreshing way for consumers to finish their meals, McDonald’s officials introduced the Spearmint After-Dinner Big Mac during a press event Tuesday at the company’s corporate headquarters.

NicoDerm Introduces New Nicotine Eye Patch

PHILADELPHIA—Praising the product as an effective and convenient means of helping individuals quit smoking, pharmaceutical manufacturer GlaxoSmithKline announced Wednesday the release of its new NicoDerm eye patch.

Disney World Opens New Ordeal Kingdom For Family Meltdowns

BAY LAKE, FL—Touting the new property’s wide variety of unique and imaginative attractions, representatives from the Walt Disney World Resort announced Monday the opening of Ordeal Kingdom, a new theme park specifically designed for full-scale family meltdowns.

Boss Wants Friendly, Relaxed Company Culture In Place By Friday

SAN MATEO, CA—Warning of severe consequences if he didn’t see results, Pantheon Digital Consulting COO Daniel Abelson, 59, told employees Monday he wants a relaxed, friendly company culture implemented by the end of the week, sources within the organization confirmed.

Coca-Cola Marketing Strategist Named New United States PR Laureate

WASHINGTON—In a ceremony at the White House this morning in which his work was praised for its unique contributions to the art of corporate communications, Coca-Cola marketing strategist Lawrence Shaffer was officially appointed as the new PR laureate of the United States, sources confirmed.
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New Product Available

Americans were finally given another outlet for their discretionary-income spending Tuesday, when it was announced that a new consumer-product item is available for retail purchase.

The TapTeaser

The TapTeaser, a specially designed styling tool that doubles your hair's volume without damage, is in stores and can be purchased for the suggested retail price of $9.99.

"This is a very exciting time to be a consumer," said Nancy Wopat, a Santa Cruz, CA, mother of four and self-described "shopaholic." "Everyone loves acquiring top-quality brand-name material goods, whether for the home, the office or the yard. And now that a new product has finally hit the shelves, you can bet I'll be picking up one for my household right away."

"I can't wait to purchase this exciting new product," she added.

As seen on TV, the TapTeaser contains not only two revolutionary styling combs with double-hooked teeth to double hair's volume without damage, but also an informative how-to styling video and a helpful, easy-to-follow pamphlet filled with a wide variety of styling and accessorizing ideas.

"My fellow Americans, I am proud to salute the creators of the TapTeaser for having the courage and vision to make available a new product in this country," Vice-President Gore said Tuesday at a special ceremony honoring the TapTeaser. "It is indeed a sign of our nation's continued economic vitality and strength that a brand-new consumer product is being manufactured, distributed and made available for purchase in retail outlets nationwide. I would urge all of you to support these bold visionaries in their efforts to bring the American people bigger, bolder, more beautiful hair."

The new styling tool is reportedly not only a great buy, but can actually save consumers money in the long run, giving them that expensive $30 salon look in just minutes. This is due to the TapTeaser's unique two-tiered system: The green Volumizing Tool gives medium-to-fine hair a fuller, more teased look, and the lavender Bodifying Tool works on thick hair to create a full, spiked effect.

"This revolutionary dual hairstyling technology," said Cambridge University physics professor Dr. Wallace Beckford, "can make even drab, nine-to-five hair come vibrantly alive at night."

According to retailers, nothing tops the TapTeaser when it comes to being buyable.

"If you wanted to buy something, this is totally something you could buy," said Gary Elia, manager of a Dallas-area Walgreens. "We've got a bunch of them over in aisle three next to the Sobakawa pillows and the 'Magik-Wisk' Flexible Telescoping Ionized Dusting Rods."

The TapTeaser is expected to appeal primarily to two types of people: those who want to give their flat, lifeless hair double the volume in just seconds, and those who enjoy purchasing things they don't already own.

"I can't wait to spend a portion of my disposable income on this fantastic new material good," said Reno, NV, homemaker Joanne Kraft. "Just think–my hair will be fuller, healthier and more glamorous... the TapTeaser way!"

Retail-industry experts predict robust sales for the TapTeaser among other demographic groups, as well, confident that consumers of all stripes will respond to the product's message of "thing to buy." According to Emil Horace, editor of the trade magazine RetailWeek, even those consumers who don't want a TapTeaser can still enjoy the thrill of spending money on one.

"The vast majority of Americans are totally uninterested in volumizing and bodifying their hair," Horace said. "This will not significantly hurt TapTeaser sales, however, as this product does not need to be used in order to be bought. Even though relatively few consumers will be motivated to actually use the TapTeaser, we are confident that millions of people will nonetheless buy it before opting not to use it."

Though the TapTeaser is available in stores nationwide, consumers say another big advantage is that it can also be purchased over the telephone while watching television.

"It's great, because not only do you get the fun of TV, but you get this great new product, too," said Dover, DE, consumer Ken Giancuso, who recently ordered the TapTeaser when he saw an ad for it during a Silk Stalkings episode. "You get to copy down the number, you get to press the buttons on the phone, and you even get to talk to the operator lady when you give the number off your card. It's a little adventure, kind of like going on a fun boat ride."

"Plus, if you eat while you watch and dial," Giancuso added, "you get the TV and the product, and you get food, too."

Tallahassee, FL, consumer Helen Kolodiczek was similarly excited about the breakthrough hair-volumizer. "I already bought all the other things, so I'm glad they finally came out with something new to buy," she said. "Now I can buy myself a whole other thing."

"I enjoy buying new things," Kolodiczek said. "I hope there will be another new thing to buy real soon."

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