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Marketing

How Big-Budget Movies Flop

Despite the recent box-office failures of Exodus, Ben-Hur, and Gods Of Egypt, studios continue to fund big-budget movies they hope will achieve blockbuster success. The Onion provides a step-by-step breakdown of how one of these movies becomes a flop:

Cover Letter Specifically Tailored To Company Even Sadder Than Generic Ones

BEDMINSTER, NJ—Wincing noticeably as they read the applicant’s claim that he has “always wanted to work for the leading midsize pharmaceutical advertising and brand strategy group in the tri-state area,” sources at Percepta Healthcare Communications confirmed Tuesday that a cover letter specifically tailored to their company was much sadder than any of the generic ones they had received for a recently posted job opening.

Woman Stalked Across 8 Websites By Obsessed Shoe Advertisement

LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement.

Departing Employee Not Quite Important Enough For Send-Off

ATLANTA—Noting the distinct lack of fanfare surrounding his departure last Friday, employees at Empire Marketing Solutions concluded that sales associate Brent Wheeler was not quite important enough to warrant a formal send-off on his last day of wo...

Ad For Drummer Personally Attacks Old Drummer

WENATCHEE, WA—While announcing the group’s search for a new drummer, an ad posted in a music shop Wednesday by local post-hardcore band Machu Picchu appeared to attack both the character and abilities of its last drummer.
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Marketing

New Study Finds Humans Experience Greatest Feelings Of Joy When Pushing ‘Skip Ad’ Button

DURHAM, NC—According to a study published Monday by researchers at Duke University’s Center for Cognitive Neuroscience, humans experience the most intense feelings of happiness when pressing the “skip ad” button before watching a video on the internet. “After measuring test subjects’ endorphin and serotonin levels during a variety of pleasurable activities, we found that the largest spikes in joy were recorded when participants stopped an online advertisement and initiated the video they actually wanted to watch,” said the study’s lead author, Dr. Paul Alleslev, who noted that feelings of bliss began rising as the timer indicating how soon the button would appear counted down toward zero. “Also, using fMRI scans, we noticed that once the ‘skip ad’ box became visible, the pleasure centers of the brain lit up with a flurry of activity, as did the motor cortex, prompting subjects to click the button with extraordinary speed as soon as it appeared onscreen.” Alleslev added, however, that humans appeared to experience the most acute feelings of rage after they’d watched enough videos that the “skip ad” option was no longer available.

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Woman Stalked Across 8 Websites By Obsessed Shoe Advertisement

LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement.

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