New Toothbrush Slightly Different From Already Existing, Perfectly Good Toothbrushes

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New Toothbrush Slightly Different From Already Existing, Perfectly Good Toothbrushes

BELMONT, CA—At a press conference Monday, Oral-B Laboratories unveiled its much-anticipated new DentuTek 6.0 toothbrush, touted by its designers as slightly different from the hundreds of perfectly good toothbrushes currently on the market. "This toothbrush design is perfect for those who are not satisfied with the 846 existing toothbrush designs currently on the market," Oral-B director of product development Julianne Wuerfel said. "Finally, the American consumer has an 847th choice." According to Wuerfel, the DentuTek 6.0 features a patented ErgoDynamic(TM) handle, tapered to a curve vector almost .002 inches from its nearest competitor, the Colgate 34-XB, as well as a revolutionary new Tri-Level Bristle-Control System(TM). "We're very excited," Oral-B CEO Palmer Esch said. "Our team of toothbrush designers and engineers labored intensely to develop a toothbrush that fit within the infinitesimally small window of as-yet-undesigned toothbrush styles. And they did it."