New York Times Adds Color To Target Under-70 Demographic

Top Headlines

Recent News

End Of Section
  • More News
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage


  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

New York Times Adds Color To Target Under-70 Demographic

NEW YORK—In an effort to reach the coveted under-70 demographic, The New York Times announced Monday it will add color to its traditional black-and-white format next month. "Having color photos on the front page should really add some razzle-dazzle and youthful energy to the paper," said Times editor-in-chief Leo Salzberger. "I expect the new look will be very popular among those born in the 20th century." Despite Salzberger's enthusiasm, many of the nation's under-seventysomethings are skeptical. "I may check out the Times when that happens," said longtime USA Today reader Millicent Scopes, 68. "But right now, it looks like something my granddad would read." Salzberger said if the introduction of color is successful, he may experiment with other innovations, including photo captions, page numbers and commas.