NEW YORK—Thomas Hill, publicist for the Scarsdale & Loeb Group, expressed his excitement over a great big pile of crap Thursday. "I'm really excited about the marketing possibilities for this enormous heap of worthless crap," said Hill. "There's a lot of buzz in Hollywood about it. Confidentially, Paramount has expressed interest. I think crap is going to be big in '97, and this promises to be some of the best crap yet. It's really fresh and exciting stuff." Hill was paid $600 by the crap's agent for the minute-long remark.