Rat Fancy Magazine Fails To Catch On

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Rat Fancy Magazine Fails To Catch On

NEW YORK—Despite massive market-saturation and advance promotion, the first three issues of Rat Fancy, a new monthly magazine devoted to rats and the people who love them, has failed to generate the level of consumer interest necessary to continue publishing, editor Frankie DelGabrio said Monday. "Despite being packed with rat photos, true-life stories about rats, and helpful rat-care tips, it somehow hasn't found its audience," DelGabrio said. "The June issue, which features a precious, full-color centerfold of a hungry rat family approaching a sleeping baby in its crib, will sadly be the magazine's last." Added DelGabrio, "I love sweet, cuddly rats with all my heart."