LOS ANGELES—Saying they wanted the editorial staff at online media company Insightable to be creative and really play around with it, representatives from Suncoast Snackfoods reportedly emphasized Monday that, when creating the corporation’s new branded entertainment, the digital publisher should just have fun with the whole thing.
HOLLYWOOD—To insure against a total comedy-systems failure like the one that caused the Coupling disaster, producers of the new NBC sitcom The Silver Lining said their show has built-in redundant comedy devices which will idiot-proof the show against failure. "This new series is engineered on a time-tested and reliable system of gags, repeated one after the other, with the same punchline being fired off simultaneously by multiple sources," executive producer Barry Hemming said. "If a John Larroquette quip catastrophically fails to get laughs, we have Jenna Elfman saying nearly the same line as a backup." Hemming noted that, while their Research and Development Department continues to work on a joke that can stand on its own, it is best for everyone in television that comedies be made as safe and reliable as possible.