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How Big-Budget Movies Flop

Despite the recent box-office failures of Exodus, Ben-Hur, and Gods Of Egypt, studios continue to fund big-budget movies they hope will achieve blockbuster success. The Onion provides a step-by-step breakdown of how one of these movies becomes a flop:

Cover Letter Specifically Tailored To Company Even Sadder Than Generic Ones

BEDMINSTER, NJ—Wincing noticeably as they read the applicant’s claim that he has “always wanted to work for the leading midsize pharmaceutical advertising and brand strategy group in the tri-state area,” sources at Percepta Healthcare Communications confirmed Tuesday that a cover letter specifically tailored to their company was much sadder than any of the generic ones they had received for a recently posted job opening.

Woman Stalked Across 8 Websites By Obsessed Shoe Advertisement

LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement.

Departing Employee Not Quite Important Enough For Send-Off

ATLANTA—Noting the distinct lack of fanfare surrounding his departure last Friday, employees at Empire Marketing Solutions concluded that sales associate Brent Wheeler was not quite important enough to warrant a formal send-off on his last day of wo...

Ad For Drummer Personally Attacks Old Drummer

WENATCHEE, WA—While announcing the group’s search for a new drummer, an ad posted in a music shop Wednesday by local post-hardcore band Machu Picchu appeared to attack both the character and abilities of its last drummer.
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Marketing

SXSW As Cool And As Real As It Gets, Reports Marketing Associate

AUSTIN, TX—While attending the fourth day of this year’s SXSW conference, Chicago-based marketing associate Tim Danner told reporters today that the music, film, and interactive festival is just about as cool, as alternative, and as real as it gets. “The great thing about South By is that practically everyone here is talking about the newest cutting-edge ideas, but the whole scene still has this super-chill underground vibe,” said the 33-year-old who went to business school, makes a six-figure salary, and develops marketing strategies for a living. “What I like most of all is that it’s not in New York or Los Angeles, but in Austin, which is like this cool little artsy town. That’s so awesome and so authentic, you know? And there are so many great indie rock bands playing here, too. I love indie rock music.” At press time, Danner was attending his 15th straight panel on the future of digital.

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Woman Stalked Across 8 Websites By Obsessed Shoe Advertisement

LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement.

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