Target Demographic Growing Up Right Before Wistful Advertiser's Eyes

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Vol 49 Issue 06

Tips For A Romantic Valentine's Day

Valentine's Day is right around the corner. Here are some tips for putting together the perfect romantic evening with your loved one: Make his favorite home-cooked meal and leave a trail of it leading to the bed. If you forgot to buy her flowers, ...

Song Crafted In The Deepest Pit Of Hell Wins Big At Grammys

LOS ANGELES—A song forged by the Ruler of Darkness himself in the blackest bowels of the accursed underworld proved to be the big winner at the 55th Annual Grammy Awards Sunday, taking home an impressive six of the music industry’s top honors, including Song of the Year and Best Pop Solo Performance.

SeaWorld Unveils New 20 Whales Stuffed In Pool Show

A PR firm advises the United States to distance itself from Alabama, the FDA announces peanut butter contains traces of rat feces but life's weird like that sometimes, and a doomed rabbit teaches an 8-year-old about responsibility.
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Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage



  • Sports Drink Company Putting First Advertisement On Moon

    Japanese pharmaceutical company Otsuka has announced plans to put their sports drink Pocari Sweat on the moon in a specially equipped container bearing their logo, which, if successful, would be the first time a commercial product has been flown to the mo...

Target Demographic Growing Up Right Before Wistful Advertiser's Eyes

NEW YORK—Wiping a tear from the corner of his eye Thursday as he reviewed Nielsen ratings and various market performance indicators, advertising executive Mark Gosserman wistfully recalled how his clients’ target demographic of middle-class consumers with disposable income had grown up right before his very eyes. “It seems like just yesterday they were eager 18- to 34-year-olds with robust entertainment and apparel consumption habits who represented over $200 billion per year in direct purchasing power,” the emotional executive said, growing nostalgic as he watched a brand-driven television commercial featuring a celebrity endorser and a contemporary pop song that his target audience used to love. “Now look at them—all grown up and watching 143 hours of television per month. What I wouldn’t give to go back in time to when I was still aggressively marketing mobile devices and energy drinks to them.” Gosserman added that he looked forward to seeing the market segment mature until reaching 50-plus years old, after which his firm would ignore them altogether.

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