The iPad - Wait Till You See What We're Doing With This One

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Vol 46 Issue 50

Julian Assange: Nobody Likes A Tattletale

Although Julian Assange sparked a media firestorm when he revealed thousands of pages of Pentagon reports proving that the U.S. military concealed more than 15,000 civilian deaths in Iraq, that rampant corruption and negligence among private contractors there poses a profound security risk, and that the U.S. State Department continually questions the strength of Russia's democracy, the fact remains that nobody wants to listen to an annoying little tattler.

Mark Zuckerberg - Gotta Hand It To The Little Fucker

No one made as large an impact on how we interact in 2010 as Facebook founder Mark Zuckerberg, who you really gotta hand it to, as much as you'd like to punch the little shit right in his smug, 26-year-old-billionaire face.
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The iPad - Wait Till You See What We're Doing With This One

Consumer Phenomenon

It would be impossible to list the most influential people of 2010 without recognizing the individual who made the biggest splash in technology this year: the iPad. That's right, the iPad. Did you see what we did there? We replaced the human being you naturally expected in a list of the year's most prominent newsmakers with an inanimate object, Apple's new tablet computer. We just played with your expectations in an incredibly clever way.

It might not be surprising to find the launch of the iPad discussed among the year's biggest stories. We easily could have written about Steve Jobs, the iconic CEO of Apple, and adequately described the iPad in that predictable context. But instead, we made the radically unorthodox decision to grant this product—a one-and-a-half-pound wafer of aluminum and glass, mind you—the same status accorded to members of the human race. You've already read through a number of stories constructed around people, but just when you expected to encounter another, we pulled the rug right out from under you.

This year, we are choosing a computer as one of the most influential people of 2010.

Have you fully grasped what you've just experienced? It may not even be possible for you to wrap your head around it, we realize, but try just for a moment to let this fact sink in: On a list specifically dedicated to actual men and women, we have inserted a mere gadget, a thing. We've boldly subverted the very editorial convention we worked so hard to establish. You are not seeing things. We actually did this! It happened. And we stand by it, no matter what.

Anyway, not to brag, but we're pretty fucking proud of ourselves.

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