adBlockCheck

Third-Party Cola Demands Ad-Campaign-Finance Reform

Top Headlines

Politics

What’s At Stake In New Hampshire

With the New Hampshire primary election Tuesday poised to impact the course of the 2016 presidential race, The Onion examines what’s at stake for the candidates

Monocle-Wearing Oil Baron’s Cigarette Holder Splinters In Clenched Teeth After Hearing Bernie Sanders’ Environmental Platform

GREENWICH, CT—Leaving him visibly seething as he sat in his tufted leather wingback chair in his study, monocle-wearing oil baron Frederick Porter Harriman’s ivory-inlaid cigarette holder reportedly splintered between his clenched teeth upon him hearing presidential candidate Bernie Sanders outline his environmental platform during Thursday night’s Democratic debate.

Biggest Campaign Gaffes So Far

The road to the 2016 election has seen its fair share of blunders, miscalculations, and poorly worded statements, all captured by an eager news media that’s always on the lookout for political missteps. Here are some of the biggest campaign gaffes of this election cycle so far:

How The Iowa Caucuses Work

The votes cast in the Iowa caucuses on Monday night mark the official beginning of the 2016 election season, but the specifics of the state’s selection process can be confusing to voters who don’t live there. Here, The Onion answers the most common questions about how the Iowa caucuses work:

Iowan Comforts Sobbing Jeb Bush At Town Hall

DES MOINES, IA—Slowly approaching the distraught, trembling presidential candidate before embracing him in a gentle hug, 42-year-old single mother Holly Sullivan comforted a sobbing Jeb Bush during a town hall forum, sources confirmed Friday.

Dazed Marco Rubio Wakes Up In Koch Compound To Find Cold Metal Device Installed Behind Ear

‘Hello Marco, We Will Now Begin The Program,’ Says Soothing Voice

UNKNOWN LOCATION—The brightly lit, stark-white room gradually coming into focus as he regained consciousness, GOP presidential candidate Marco Rubio reportedly awoke in the Koch brothers’ secret compound Thursday and reached suddenly to his throbbing head to discover a cold metal device implanted behind his left ear.

Hillary Clinton Relaxing Before Debate With Few Hours Of Debate Practice

GOFFSTOWN, NH—Describing it as a much-needed escape from the hype and pressure surrounding the event, aides from Hillary Clinton’s presidential campaign confirmed that the candidate has been taking it easy and kicking back ahead of Saturday’s Democratic debate with a few hours of intensive debate practice.

Terrified Jeb Bush Beginning To Fade From Visible Spectrum

LAS VEGAS—His voice slowing during his response to a question about immigration as he struggled to comprehend what was happening to him, a visibly terrified Jeb Bush reportedly began to vanish from the visible spectrum while on stage at Tuesday night’s Republican debate.

Koch Brothers Get Each Other Same Election For Christmas

WICHITA, KS—Chuckling and shaking their heads as they described their annual family gift exchange to reporters, Koch Industries executives Charles and David Koch confirmed Wednesday they had unwittingly gotten each other the same election for Christmas this year.

The Pros And Cons Of Political Correctness

A key issue currently driving a wedge between political parties in the U.S. is the question of so-called political correctness, or the avoidance of language and actions that could be construed as exclusive, oppressive, or marginalizing of minority groups. Here are the pros and cons of political correctness in our national discourse:

Rand Paul Escorted Off Stage After Falling Below 2.5% In Middle Of Debate

MILWAUKEE—Interrupted midway through answering a question about how he would reform the nation’s tax code, Republican presidential candidate Rand Paul was reportedly escorted off stage roughly an hour into Tuesday’s GOP primary debate after falling below the minimum 2.5 percent polling threshold necessary for participating in the forum.

Fact-Checking Ben Carson’s Claims

GOP presidential frontrunner Ben Carson is currently under fire for claims he’s made about his past in books and interviews, many of which journalists have alleged are fabricated or skewed in the candidate’s favor. The Onion breaks down what’s truth and what’s fiction.

Republicans’ Demands For Upcoming Debates

Following last week’s contentious debate in Colorado, Republican presidential candidates are formulating demands for future debates in the effort to reduce perceived media bias and foster a more productive, policy-focused discussion. Here are the GOP’s demands for upcoming debates

Top Issues For Voters In The 2016 Election

With the presidential race well underway and the pool of candidates narrowing, Americans will soon have to choose their next leader based on how well they speak to the issues. Here are the top issues that matter for voters in the 2016 election

Winners And Losers Of Last Night’s Debate

The top 10 leading GOP presidential candidates met in Boulder, CO for their third debate last night, hosted by CNBC and featuring a number of contentious moments concerning alleged liberal media bias, frontrunners’ contradictory statements, and more. The Onion breaks down who won and who lost the debate

Ben Carson Tormented By Periodic Rational Thoughts

SAN ANTONIO—Calling the disturbing incidents a persistent source of anguish, GOP presidential candidate Ben Carson told reporters at a Monday campaign stop that he has been tormented by periodic rational thoughts for the past several years.

How Democrats Are Preparing For Their First Debate

The first Democratic presidential debate will be held Tuesday, and the candidates are expected to battle it out over issues as wide-ranging as gun control, climate change, and wealth inequality in America. Here’s how the candidates are preparing for the debate

Group Of Christie Campaign Deserters Found In Forest

SHAMONG, NJ—Huddling together around fires of burning yard signs while sipping small rations of soup from mugs adorned with the phrase “Telling It Like It Is,” a ragged encampment of advisers, pollsters, and volunteers who deserted Chris Christie’s presidential campaign was reportedly found living deep in a New Jersey forest Friday, authorities confirmed.

Sight Of 400 War Elephants On Horizon Marks Hillary Clinton’s Arrival In Swing State

WHEELING, OH—Feeling the earth shake beneath them as they watched the procession climb over the foothills of the Appalachian Mountains toward their village, sources along the Ohio border confirmed Thursday that the sight of 400 war elephants marching on the horizon marked Democratic presidential candidate Hillary Clinton’s arrival to the critical swing state.

Unemployed Single Mother In Rubio Speech Told Candidate About Her Problems In Confidence

CEDAR FALLS, IA—Describing her shock and embarrassment upon learning that her personal struggles were shared with an entire campaign rally audience, 37-year-old Allison Kilpatrick, an unemployed single mother that Republican presidential hopeful Marco Rubio mentioned in a recent stump speech, informed reporters Thursday that she told the candidate about her problems in confidence.

Obama Scrambling Around White House Kitchen Before State Dinner

WASHINGTON—Darting back and forth from refrigerator to sink to prep table while hurriedly preparing 350 hand-carved radish rosettes, a visibly agitated President Obama reported Friday that everything must be absolutely perfect for tonight’s state dinner in honor of Chinese president Xi Jinping.

Voters Look On In Horror As 3 New Republican Candidates Appear In Place Of Scott Walker

MADISON, WI—Overcome by a profound feeling of dread and helplessness as the GOP field multiplied before their eyes, voters at Scott Walker’s press conference yesterday, in which the Wisconsin governor announced he was exiting the presidential race, reportedly looked on in horror as three new Republican contenders appeared on stage in place of the former candidate.

Top Snake Handler Leaves Sinking Huckabee Campaign

LITTLE ROCK, AR—Dealing yet another blow to the former Arkansas governor’s presidential hopes, Dalton Hobbs, one of Mike Huckabee’s top snake handlers, has decided to leave the sinking campaign, sources reported Thursday.

Aides Rush On Stage To Rotate Scott Walker Back To Direction Of Audience

SIMI VALLEY, CA—Upon noticing that the Wisconsin governor had become disoriented during one of the moderator’s questions and begun delivering his response while facing the set’s backdrop, several of his aides rushed on stage during Wednesday’s GOP primary debate to rotate Scott Walker back in the direction of the audience.

GOP Debate Stage Manager Pulls Ladies’ Podium Out Of Storage For Carly Fiorina

SIMI VALLEY, CA—Having rummaged through a cluttered backstage closet for nearly half an hour in an effort to locate its elegantly curved lavender form, stage manager Paul Guzman is said to have finally pulled the GOP’s official ladies’ podium out of storage for Carly Fiorina ahead of Wednesday night’s Republican primary debate.

Who Is Kim Davis?

Rowan County, KY clerk Kim Davis returned to work Monday after being jailed for refusing to issue marriage licenses to gay couples on religious grounds. Here’s what you need to know about the defiant public servant:

Obamas Decide To Stay In White House Until Daughters Finish High School

‘We Don’t Want To Uproot Them Just For Our Jobs,’ Say Parents

WASHINGTON—Saying it wouldn’t be fair to disrupt their lives after seven years in the same school district, Barack and Michelle Obama this week announced their plans to stay in the White House until their daughters graduate high school.
End Of Section
  • More News
Up Next
TV Listings
Just Like Everything Else!: Fox 8 p.m. EDT/7 p.m. ABC Pete's wife is still on him about building that darn shed, these kids are going to be the death of Sheila and Dave, and the hot next-door neighbor is up in EVERYBODY'S business! Sunday nights on ABC couldn't be any more familiar!

Special Coverage

Entertainment

  • How Theaters Are Trying To Win Back Moviegoers

    The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

Streaming

Third-Party Cola Demands Ad-Campaign-Finance Reform

COLUMBUS, GA—Claiming the American consumer is in crisis, third-party soft drink Royal Crown Cola called for an end to two-brand dominance, demanding an equal playing field for all and urging sweeping restrictions on the amount Coke and Pepsi are allowed to spend on advertisements.

Representatives from alternative colas discuss their ad platform, above; a public RC Cola display, right.

"Over the past several decades we've seen smaller, independent brands pushed to the sidelines," RC Cola President John Sunderland said Monday. "We cannot compete with the massive amounts the big sodas spend on their ad campaigns—campaigns that obscure the truth and drown out alternative voices in American cola. Rather than an honest, open dialogue, we are instead subjected to a horse race between two giants that ignores the key issues of improved taste and refreshingness."

According to RC Cola's research, Coke spent $1.3 billion on international print, billboard, and TV ads in 2005 alone; Pepsi spent $1.1 billion on a multimedia ad-campaign blitz, including sponsorships and product placement; and RC Cola spent $29,000 on local shopping-circular ads in a total of 32 U.S. states.

"It's all too easy to marginalize lesser-funded labels, especially when Coke and Pepsi can rely on huge war chests funded by the financial backing of corporations like PepsiCo and the Coca-Cola Company," Sunderland said during a sparsely attended press conference. "In many cases, these corporations have a vested interest in these colas, and are able to saturate the media with their status-quo beverage message. That is just not fair."

"When did all this stop being about refreshment?" he added.

RC Cola's plan would eliminate the use of corporate money to pay for broadcast advertising, as well as ensure that paid advertisements focus only on the demonstrably positive aspects of the cola in question without misleading consumers about its crispness.

"For instance, a Pepsi ad could still depict a delicious-looking 20-ounce bottle of soda," Sunderland said. "But it will be limited to five beads of condensation per inch of ad space or second of broadcast time." Similarly, Coke would be prohibited from exaggerating the sounds of a consumer opening a can of cola, chugging it, and emitting a satisfied "Ahhh."

RC Cola has also demanded that Coke and Pepsi cease running ads that feature paid spokespeople such as Christina Aguilera or LeBron James, deeming it "deceptive and underhanded" to pay public figures large sums of money to influence potential consumers.

"If someone wants to speak out on behalf of a specific product on their own time, that's their business, but to do it for pay is tantamount to bribery," RC Cola vice president and spokesperson Harold Florence said. "We insist that they say something of substance, rather simply than dance onstage or deliver a ferocious windmill slam behind some flashy logo and an easy sound bite."

Experts predict that Coke and Pepsi will likely find loopholes in the new law by using unlimited corporate soft-drink money on "issue ads," which educate the public about such concepts as taste, thirst, quenchiness, or satisfaction. Coke has already produced a series of issue ads that avoid the use of persuasive language such as "drink," "enjoy," and "buy," but depict excited, happy, attractive people holding Coke products.

Sunderland, however, said he refuses to give up his fight to provide Americans with "a bold new choice."

"There's no real difference between the two brands," Sunderland said. "When you get down to it, Pepsi is really just Coke Lite. What does it say about our country when you step up to the vending machine and there are only two choices?"

"We're here to say that Coke is indeed not it," Sunderland added. "And we're sick of the same old party line: crisp, clean, and refreshing, crisp, clean, and refreshing—isn't it time for a cola that's cool, refreshing, and great-tasting?"

Sign up For The Onion's Newsletter

Give your spam filter something to do.

X Close