Under Armour Celebrates 5 Years Of Dominating Roided-Out-High-School-Asshole Market

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Under Armour Celebrates 5 Years Of Dominating Roided-Out-High-School-Asshole Market

BALTIMORE—The unusually successful Under Armour athletic wear company celebrated five years of market domination Thursday, presenting financial records and surveys indicating it has commanded an 88 percent share of the U.S. arrogant high-school-aged-steroid-dickhead demographic since 2007. "We're proud to be the leisure and exercise garment of choice for roided-out cocks who treat others like garbage," said Under Armour founder and CEO Kevin Plank, who set his sights on the athletics-focused teenaged prick in 1996 and never looked back. "Of course, we're going to lose a few sales to Hollister and Ed Hardy when our asshole customers need formal wear, but that's just the business. Suck it, faggots!" The company is expected to remain dominant until its current young-belligerent-asshole customers age out of Under Armour and into generic sweatpants, generous-fit blue jeans, and polyester-blend police uniforms.


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