Abercrombie Stores Minimizing Music, Cologne Smell To Win Back Teens

American VoicesOpinion ISSUE 50•21 May 24, 2014

After years of lagging sales, retail chain Abercrombie & Fitch is reportedly trying to ditch its stores’ “nightclub vibe” by installing brighter lights, minimizing loud music and the smell of cologne, and featuring fewer pictures of half-clothed models on the walls. What do you think?

  • “Big mistake. Today’s teens still like things loud and smelly.”

    Martin Hass –
    Marine Mammal Trainer

  • “You know what? It wasn’t easy for me to put down the cologne, loud music, and half-naked pictures to get the teens to come back, but I did, and they have.”

    Dennis Hutmacher –
    Payroll Examiner

  • “All I look for in a clothing store is good prices and a sword swallower.”

    Merrill Jollenbeck –
    Press Writer

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