Beer Ads Targeting Kids

American Voicesbusiness ISSUE 34•15 Nov 11, 1998

Anheuser-Busch is under fire from parents groups, who claim that Budweiser TV commercials featuring animated frogs, lizards and other animals are specifically designed to appeal to children. What do you think about alcohol companies marketing to minors?

  • “The cartoon beer frogs clearly target children. Budweiser should return to its 'Bring Me Another Bud, Bitch' campaign, which was aimed at adults.”

    Eric Hoak –
    Project Coordinator

  • “Anheuser-Busch did nothing wrong. They're just following that new law requiring all commercials to feature talking animals.”

    Colleen Raydon –
    Systems Analyst

  • “Kids are definitely influenced by these things. My 10-year-old daughter is a big Snoopy fan, and she won't stop taking out MetLife insurance policies.”

    Lauryn Oldis –
    Reference Librarian

  • “I don't approve of that commercial where Barney tricks Fred out of his Olde English 800 by dressing as a space alien.”

    Alan Cimoli –
    Roofer

  • “Hey, we've all had one too many Buds at some point and started targeting minors.”

    Matthew Kravitz –
    Opthamologist

  • “Man, no matter how many times those frogs say 'Bud,' 'Weis,' 'Er,' it just keeps getting funnier and funnier.”

    Pete Green –
    Pete Green

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