American Voices

Big Drugs About To Go Generic

July 27, 2011 | ISSUE 47•30

The patents of six of the 10 bestselling prescription drugs will expire over the next two years, making room for cheaper generic equivalents. What do you think?

  • I guess I could put the generic drug in some old Lipitor packaging so people will still think I’m well off.

    Anna Pepys
    General Handling Supervisor

  • I hope they don't cheapen the production value of the commercials. It's nice to see baby boomers dressed in neutral colors looking so self-assured.

    Al Childs
    Systems Analyst

  • Just two years, huh? Yeah, I think I can last that long.

    Neil Bond
    Unemployed

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