CBS Laser-Etches Eggs

American Voices

July 20, 2006 | ISSUE 42•29

CBS will be laser-etching 35 million eggs to be sold in stores to promote its fall lineup. What do you think?

Makes perfect sense. Eggs, CBS, and lasers. It's what we in the marketing biz call 'synergy'.

Joe Varick
Marketing Executive
It's still going to be hard to beat the 3,000,000 head of cattle NBC branded with their logo.

Ron Toppper
Baker
So, not having my food shot with lasers is no longer a choice I get to make?

Kelly Stanton
Cocktail Waitress

Migrating Whooping Cranes Stall In Alabama

02.07.12 | ISSUE 48•06

Nine whooping cranes that had been following an ultralight aircraft as it guided them on their migratory route stopped when they reached Alabama, 500 miles short of the intended destination.
Florida Millionaire Adopts 42-Year-Old Girlfriend

02.06.12 | ISSUE 48•06

A 48-year-old West Palm Beach millionaire and polo club founder has adopted his 42-year-old girlfriend in an apparent bid to avoid paying out a wrongful death lawsuit.
Should Sugar Be Regulated?

02.03.12 | ISSUE 48•05

In a recent editorial in the journal Nature, researchers from the University of California–San Francisco suggested that as a toxic substance, sugar should be taxed and regulated like alcohol or tobacco.
Burmese Pythons Exterminating Everglades Mammals

02.02.12 | ISSUE 48•05

A study in the journal Proceedings Of The National Academy of Sciences links a drastic decline in raccoons and other mammals in the Florida everglades to the introduction of Burmese pythons.
Facebook To Launch IPO

02.01.12 | ISSUE 48•05

Social networking site Facebook is expected to go public this week and will likely become the largest tech IPO in history.