CBS Laser-Etches Eggs

American Voicesfoodadvertisingtv ISSUE 42•29 Jul 20, 2006

CBS will be laser-etching 35 million eggs to be sold in stores to promote its fall lineup. What do you think?

  • “Makes perfect sense. Eggs, CBS, and lasers. It's what we in the marketing biz call 'synergy'.”

    Joe Varick –
    Marketing Executive

  • “It's still going to be hard to beat the 3,000,000 head of cattle NBC branded with their logo.”

    Ron Toppper –
    Baker

  • “So, not having my food shot with lasers is no longer a choice I get to make?”

    Kelly Stanton –
    Cocktail Waitress