CBS Laser-Etches Eggs

American Voices • food • advertising • tv • ISSUE 42•29 • Jul 20, 2006

CBS will be laser-etching 35 million eggs to be sold in stores to promote its fall lineup. What do you think?

“Makes perfect sense. Eggs, CBS, and lasers. It's what we in the marketing biz call 'synergy'.”
Joe Varick –
Marketing Executive
“It's still going to be hard to beat the 3,000,000 head of cattle NBC branded with their logo.”
Ron Toppper –
Baker
“So, not having my food shot with lasers is no longer a choice I get to make?”
Kelly Stanton –
Cocktail Waitress

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