LAKEVILLE, MA—The nation's leading cranberry juice producers announced Monday that they are banking on a record number of Americans suffering from urinary tract infections in 2009. "If our projections are correct and current trends in rough, dry sex continue, we'll see a spike in sales starting in mid-January," Ocean Spray CEO Randy Papdellis said during a press conference. "We don't want to get ahead of ourselves, but several factors also indicate that bathroom hygiene amongst women is due for a significant downturn. This could be the breakthrough we've been waiting for." Pharmaceutical manufacturers, who carefully observe Ocean Spray's projections, are also optimistic that the vast increase in cranberry juice consumption will boost the sales of over-the-counter antidiarrheals.