MUNICH—Popular snack-food item Crunch 'n' Munch, long praised for both its crunchiness and its munchability, became even crunchier and more munchable this week, when Crunch 'n' Munch research teams increased the product's famed "crunchiness" and "munchability" by over 30 percent. "Our goal is to make Crunch 'n' Munch the most crunchy—and munchable—snack-food item we possibly can," said Crunch 'n' Munch's Helmut Krauntz. "When someone feels hungry, whether their desire is to crunch or merely to munch, we want them to turn to our Crunch 'n' Munch products to meet both their crunchiness and munchability needs."