6WASHINGTON—Citing a lack of name recognition, officials at the Department of Housing and Urban Development issued a brief, one-page report on mortgage trends Tuesday "just to keep the agency fresh in people's minds." "In cabinet-level public service the name of the game is buzz; if you don't keep putting out these reports, you're toast," HUD assistant secretary for policy and research Raphael Bostic said, adding that while data did show a spike in second mortgages among new retirees, the important thing was that people see the department's logo up top. "These days, all you ever hear is 'Department of State' this or 'Department of Justice' that—we've got to get some of that heat." In order to get the agency's brand trending again, HUD has dispatched its street team to major cities in an effort to sign pedestrians up for its mailing list.
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