Women make up a quarter of the ESPN audience, and now the network has just soft-launched a new website for female sports fans. Here are some of the planned features:

  • Highlights that feature an explanation of the rules, what's happening, and who everyone is
  • Bill Simmons' column will run utterly unchanged
  • Team-by-team sensitivity ratings
  • Supportive code keeps the site from bouncing up and down as it scrolls
  • Pretty much the exact same amount of Tom Brady coverage
  • Message boards where a bunch of chicks can dyke it out like crazy
  • Community feature where site users can discuss goings-on, share stories, and then secretly trash on each other in private chats
  • Somewhat less male-on-male eroticism