SCHAUMBURG, IL—According to eyewitness reports, visibly frantic area resident Dwight Freeman, 31, rushed headlong out his front door Sunday in a desperate attempt to get to his local dealer’s limited-time Toyotathon before his brief window of opportunity closed. “My God, I have to get there right now!” screamed Freeman, who after hearing a radio ad state “these deals [would not] last long” reportedly ran across his yard, pulling a shirt over his head as he carried his shoes in one hand and slammed a cup of coffee with the other. “These are the best deals of the season—the whole season.” At press time, the wife and children of a frazzled, bleary-eyed Freeman were seen stumbling after him as he punched the car’s steering wheel and yelled, “Come on, come on, come on!”