KING OF PRUSSIA, PA—In what eyewitnesses are calling a "selfless display of true courage," moviegoer Michael N. Kincaid, 39, rushed headlong into an empty cineplex Monday to save four seats for the 7:35 p.m. showing of Live Free or Die Hard.

Shoving a group of teenaged girls and an elderly couple out of the way, the quick-thinking Kincaid scattered various personal items across the four seats, then commandeered a fifth for himself. "Mike sacrificed his own place in line at the snack counter to save these seats for me, Diane, Shelly from work, and Diane's boyfriend," said friend Colin Edward, who was in the men's room at the time. "We shall not soon forget his deeds this day."

Kincaid downplayed the episode, saying that he just did what anyone would have done if they had been the one chosen to save seats.