IKEA Placing Cardboard Cutouts Of Dogs In Furniture Showrooms To Encourage Adoption

American VoicesOpinion ISSUE 50•29 Jul 22, 2014

Select IKEA stores are strategically placing life-sized cardboard cutouts of dogs in furniture showrooms to help customers visualize what their homes would look like with a dog, part of a program aimed at encouraging pet adoption. What do you think?

  • “It’s brilliant—ideas like this could really change what couples argue about inside the store.”

    Meryl Kerr –
    Candy Bowl Restocker

  • “Sure, it looks cute in the showroom, but when they deliver the dog it’s in 100 different pieces.”

    Alex Davison –
    Keyboard Cleaner

  • “Can’t I go anywhere anymore without being subtly encouraged to do something altruistic?”

    Brandon Mehling –
    Meeting Scheduler

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