0EASTON, PA—Crayola manufacturer Binney-Smith baffled consumers Monday when it released a new version of its popular 64-color box with each crayon individually packaged in a "Tru-Brite" cellophane wrapper. "Now your crayons will stay bright and colorful even longer," Binney-Smith president Arthur Wright said. "And they'll come out of their liners as fresh as the day they were made." The new boxes will also come with a convenient "Wrapper-Disposal Bag," into which the 64 wrappers may be discarded after removal of the crayons.
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