Levi Strauss CEO: Stop Washing Your Jeans

American VoicesOpinion ISSUE 50•20 May 22, 2014

Speaking at a sustainability conference Tuesday, Levi Strauss CEO Chip Bergh told consumers that washing jeans is an unnecessary process that wastes water, and instead recommended placing jeans in the freezer to kill germs. What do you think?

  • “Yeah, that all sounds way easier.”

    Scott Metzstein –
    Prosecuting Attorney

  • “Good! There’s nothing quite like pulling a fresh pair of jeans right from the freezer.”

    Will Hauldren –
    Unemployed

  • “That’s all right. I’m okay wasting the water.”

    Kristen Wennerholm –
    Education Consultant