ROCHESTER, NY—In what has become a yearly tradition, employees at the office of Institutional Investors filled out brackets Wednesday and placed bets on who will win the NCAA "March Madness" pool being held in the S.G. Schilling Inc. offices across the street. "All the people involved are equally uninformed, so it's anyone's bet," said assistant media planner Evan Glazer, adding that the pool helps build camaraderie in the office. "I like to do a little research. Mike; Doug Smith or Smitts; Mr. Shernoff; that project analyst guy, they're always the top seeds. I'm predicting that Caroline, the cute and feisty office manager, is going to pull an upset this year, but that's a risky pick. Also, I used to work with [HR coordinator] Will [Krepack] at another company, so I have to favor him." The majority of employees claimed that actually winning the pool would certainly be exciting, but the biggest thrill comes from betting on what other people are betting on.